Strategic messaging: Clues you need a common approach

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 Want to be best-in-class?  Think standard operating procedures.  That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

Where to start?  A common messaging methodology, which allow staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.

Here are some clues that you might be ready to establish a messaging methodology for your team and organization:

• Leaders are saying different things about the same topic
• You’re developing messages on the fly and at the last minute
• You find yourself reviewing communication tools and the messages on each are different and potentially conflicting
• You find your team making frequent (and often last-minute) revisions to content because leaders aren’t aligned
• Communicators are “making up” messages or developing them in isolation without the input of leaders and subject matter experts
• Your messages aren’t driving the outcomes you seek

If any of these clues resonate with you, it’s time to consider a standard approach and philosophy toward messaging.

Our clients who have a standard methodology in place see a 20-30 hour time savings per month thanks to a messaging standard operating procedure, and are seeing better results from their messaging efforts.

What might you do with that extra time if you were to put a messaging methodology in place?

- David Grossman

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