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The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

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Millennials Are More Important Now Than Ever


millennials at workAs the workplace continues to evolve, and the estimated 64 million baby boomers reach their retirement eligibility, Millennials are inevitably making up a greater portion of most organizations. When tapped properly, they can add a competitive advantage to any business, making them more important now than ever. 

Here are four things you need to know about Millennials:

  1. Millennials act as change agents in organizations. To capitalize, leaders must know that they aren’t comfortable with the current workplace “status quo.” Millennials don’t expect to come to the same job for 40 years and do the same tasks every day. Unlike past generations, Millennials thrive in evolving environments. Consequently, Millennials generate change in organizations by continuously looking for ways to improve their work with a pioneering mindset.
  2. Millennials are technologically sophisticated and are able to adapt quickly to new digital tools. Millennials are comfortable leveraging technology improvements in new ways. They also help streamline technological transitions to maximize business results as new systems develop. Having Millennials on your team will help your organization pilot these business technologies successfully.
  3. Millennials are the most racially and ethnically diverse generation in business today. Growing up in a multi-cultural world has naturally prepared them for globalization. Their approach as part of a global workforce is to offer new ideas and perspectives. As businesses grow, Millennials will be both eager and well-suited to contribute because they have an understanding of a variety of cultures and are both comfortable with and inspired by diversity.
  4. Millennials are excited by the idea of a challenge and flourish in an environment that pushes them to their highest potential. When coached properly with encouragement, Millennials will be there to help your business adapt to changes in ways you never thought possible. From challenges with technology, to global endeavors, Millennials will be on hand to further your business success.

Now that you know more about what makes a Millennial tick, it’s easy to see why they’re so important. Having team members who are flexible, with a strong sense of technology, will give your organization a smart business advantage for the future. Because diversity is key in a growing marketplace, having employees that support diversity will likely boost your business to the next level. Millennials love a challenge and will be there through these times of change to help your business succeed. 


- David Grossman




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Wow. Where to start...the same old platitudes I see over and over! 
Millenials are not MORE important to a workplace than Gen X or Boomers...there are just a lot more of them. It's one of the largest generations ever. So, yeah, it's important to "get" them. But a company doesn't have to revolve around them. 
"Unlike other generations, Millenials thrive in changing environments." 
Are you kidding me? On what do you base your information? You think previous generations didn't adapt to change -- or institute it? You think they just showed up to work and robotically put in a 9-5? 
Think again. The companies Millenials work for were founded by people who were (and are) innovators and change agents. 
The technology argument has been way overused. I have and do teach Millenials how to use technology and social media -- and use it well, with a mind to clear communication tactics and judgment. It is not as generationally bound as you say. 
In terms of diversity, I know a lot of successful Millenials. They are not racist by any stripe, but I don't see them embracing diversity any more than their previous generations did. If anything, when it comes to age, they mix a lot less. Like most people, Millenials socialize and tend to work with people who think and look like them. In fact, with their reliance on social connections and value of group-think, I think Millenials are more guilty of this than others. 
And your last point really irritated me the most. Millenials do NOT have a monopoly on loving a challenge. Reaching their potential? Maybe. But this generation, to me, seems less driven than the previous one. In a good way, actually, I think they're more balanced. But more ambitious? I don't see that. 
Posted @ Thursday, January 20, 2011 9:47 AM by Mary Fletcher Jones
Thank you for your thoughts, Mary. We always appreciate varying perspectives. – David
Posted @ Friday, January 21, 2011 8:56 AM by David Grossman
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