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What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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eThoughtstarters Starting Thought: Effective Communication Saves Lives

  
  
  
  
  
  
eT imageThe science is in…

A recent study released in The Annals of Internal Medicine showed that communication and culture impact patient outcomes more than any other factor…even the best equipment or surgeons.

The researchers focused on hospitals with the lowest and highest mortality rates from heart attacks, and compared their performance with themes from more than 150 interviews with physicians, nurses and administrators.

According to the study, what affected outcomes more than anything else was simply this: a cohesive organizational vision that focused on communication and support of all efforts to improve care. "It's how people communicate, the level of support, and the organizational culture that trump any single intervention or any single strategy that hospitals frequently adopt," said Elizabeth H. Bradley, senior author and faculty director of the Yale Global Health Leadership Institute at Yale University, as quoted in the New York Times.

Earlier studies suggested other explanations for the difference in outcomes such as income, affiliation with an academic medical center and number of beds, among others.

"A lot of people think that you have to go to a really big city teaching hospital with really expensive equipment," Dr. Bradley said. "But we didn't find that to be true."

"We have to focus on the relationships inside the hospital and be committed to making the organization work. It isn't expensive and it isn't rocket science, but it requires a real commitment from everyone."

I couldn't have said it better myself.

--David Grossman

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