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What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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Goldman Sachs’s Workplace Reputation Plummets to New Low


Goldman Sachs Reputation IssuesA new poll shows Goldman Sachs’s workplace reputation has taken a nose-dive. Again. This time, the scores are worse than during the financial crisis—according to the YouGov BrandIndex, a daily brand consumer perception index. YouGov BrandIndex poll 5,000 consumers daily and asks, “Would you be proud or embarrassed to work for this brand?”

The index scores financial institutions on a scale from 100 to -100, with 0 being a neutral score—Goldman’s current score is -36, falling well below that of its competitors, who don’t often drop far below the neutral mark.

As I mentioned in a recent post about Goldman, corporate values, including critical behaviors and daily actions, are meaningless if leaders don’t act as role models.

The "moment of truth" for employees happens every day when employees see leaders acting in ways that either support the organization's values, or don't.  Their actions speak louder than any words can.

If Goldman’s leaders want to improve their brand reputation—and avoid more disasters, similar to Greg Smith’s New York Times tell-all op-ed—they need to take an inside-out approach, stop playing the blame game, and fix what's wrong in their culture, starting at the top.

What are your thoughts on what Goldman leaders need to do differently?

-David Grossman


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Become a values-driven organization whereby executives truly model the values they expect from everyone else.  
This will be difficult to achieve with the current leadership as they have no integrity or trust.
Posted @ Tuesday, March 27, 2012 10:29 AM by Tom Smith
Great point, Tom. This is a perfect example that helps illustrate the importance leadership plays in driving a company’s vision.
Posted @ Wednesday, March 28, 2012 8:40 AM by David Grossman
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