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The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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The Thirteen Questions Leaders Must Be Able to Answer


question keyThe best leadership platform brings out and leverages your personal strengths, style, and aspirations through authentic communication about who you are and your business priorities. 

Employees want a leader who’s real and is aware of (and honest about) his or her strengths and weaknesses. They don’t want a leader who’s like a Hollywood movie set—well-packaged on the outside with nothing behind it. Inspiring employees and engaging them is about meeting their strategic communication needs.

Here are the most common questions employees have for their leaders, which should form the basis of a leader’s platform of core messages and actions.

The Top Thirteen Questions for Leaders

  1. How did you get to where you are?
  2. How do you want people to know you? What makes you tick?
  3. What are your expectations of employees?
  4. What should they expect of you?
  5. On what do you want to put a stake in the ground?
  6. What’s your vision? Why should various audiences believe in you and the vision?
  7. Who are we and what do we do?
  8. What are our business goals? Business strategies?
  9. What initiatives will drive the business today? In the future?
  10. What are the new behaviors you expect employees to perform successfully to achieve your results? How will we get the results needed?
  11. What does success look like?
  12. How will we measure success?
  13. What needs to change to make this happen?

If you haven’t developed and articulated your answers to the Top Thirteen, there’s no better time than the present to start.  The answers should form the basis for what you talk about regularly, and how you talk about what’s important to achieve your business goals.

What’s getting in the way of the creation of your leadership platform?




Love these. Talk about intentional! Self-awareness (Who am I -- really?) is also key to this and some of your questions bring that to the surface. Other questions might include: 
- What challenges and issues keep me / us / our customers up at night? 
- What are our blind spots? (Check out Sara Canaday's new book You According to Them which addresses this beautifully.) 
Questions really get us reflecting and talking and that is good.  
Always appreciate your posts!
Posted @ Thursday, August 09, 2012 10:14 AM by Patti DeNucci
Great post that will make leaders and aspiring leaders think! I would also add - What kind of culture does our business need to be successful and how will I help create it? 
More often than not, leaders don't consciously decide on the business culture they want and so they become a victim of the one that ends up evolving. 
Thanks for some great thoughts, 
Posted @ Thursday, August 09, 2012 12:52 PM by Randy Hall
Thanks for your adds, Patti and Randy. I like that you have raised questions about both challenges and culture -- areas that leaders sometimes don’t address with employees, but should. How powerful would it be if every leader could answer these questions?
Posted @ Friday, August 10, 2012 2:02 PM by David Grossman
Powerful questions, David! Thank you. Would also add "What do you really want to do?"
Posted @ Monday, August 13, 2012 7:55 PM by Kent Julian
Great question to add to the list, Kent. This question really opens the door for honest communication between employees and leaders.
Posted @ Thursday, August 16, 2012 5:09 PM by David Grossman
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