About leadercommunicator blog

What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

Subscribe by Email

Your email:

Listen in: David's Interview for Crack the Leadership Code Summit

Listen in: David's Interview for Awaken Your Leadership Power Telesummit

In the News:


You can also find us here:

Featured in Alltop

Leadership Digital

NSA Speaker Info

Daily Dog

Linked 2 Leadership

Business Management Blogs

NSA Speaker Info


Current Articles | RSS Feed RSS Feed

Guest Blogger Kayla Ellsworth: N.T.G.I.C!


As a millennial in The Grossman Group office I’ve gotten a kick out of the reactions to our recent Caddyshack post and all the great commentary that followed.

I must admit, while I think I’m pretty familiar with Gen X and Boomer frames of reference, there were a few – such as “Mad Max,” “Mannix,” and “Short Circuit” – that I’d never heard of. 

So I had to laugh after this great frame-of-reference dialogue we’ve engaged in about being so “in” and “out” of touch with our peers in other generations…

My 12-year-old sister and I have had some conversations lately that've made me feel just shy of about 100-years-old [she doesn’t remember VHS videos, Destiny’s Child (apparently in her world, Beyoncé is new to the scene), floppy discs and TVs that weren’t flat…] 

And last week when she texted me happy birthday, naturally, my eyebrows furrowed as I didn’t understand for the life of me what she was talking about [never mind the strange ‘signature line’ all 12-year-olds’ text messages have, which I also don’t get]… 

This is what she said:

gen z text image 

Don’t feel bad if you’re confused, it took me a while too. Text #1 translates into text #3 in the chain.

Sounds a little ironic to say, but my first reaction – when the translation sunk in – was: “Now this generation is crazy!”

Sound familiar?

Or should I say, “n.t.g.i.c!”?

I talked to my sister and turns out, it’s not so uncommon to stretch beyond the “LOL” and “OMG” that Millennials – yes, we’re the root of the problem – coined back in the early 2000s, and turn any phrase into an acronym.

Why? “It’s fun,” she said.

Regardless of how bad I didn’t want to accept, “It’s fun,” I guess that would have been my answer in 2000 when I was IM-ing “omg, lol, ttyl” to my friends. Who knew it’d catch on?

My takeaway: We’re in an age where it goes beyond Millennials. Boomers and Gen X-ers shouldn’t feel too bad.

Looks like even I’ve got some research to do…

With a background in social media, marketing, and public relations, Kayla serves as Marketing Senior thoughtpartner™, coordinating key marketing efforts for The Grossman Group. She also works with the client service team, providing account support for many of the firm’s Fortune 500 clients.




At the personal level - OK - the story is quite amusing, but let's not get carried away with over intellectualising this trend. As communications professionals, shouldn't we be pointing out that just using the first letter of each word of an oft repeated sentence is just laziness? And likely to get you misunderstood more often than not? And into trouble one day?
Posted @ Wednesday, August 22, 2012 11:21 AM by Keith Hart
Love this post! I think it's a great example of how members of each rising generation have different communication practices that inevitably influence all of us. Obviously, Dolly is only 12 and there are lots of things we all did when we were 12 that don't inform what we do as adults, but no doubt she'll see certain practices as normal and she'll use these even as an adult. Many of the things that are now common practice (colloquial language in writing, slang, etc.) were considered bad form by past generations. And as an aside, I don't really see this as lazy—arguably she and her friends are anything but lazy; rather they're creative and inventive. Doesn't every generation create a language of its own?
Posted @ Wednesday, August 22, 2012 11:33 AM by Kate Fleming
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics