About leadercommunicator blog

What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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Are You an Outstanding Communicator? How Do You Measure Up


MedalWith thought, attention, and practice, anyone can become a great communicator.  Through our research and client work with organizations that are leading in the communication arena, we’ve defined the outstanding communicator.  Knowing what the best-of-the-best do can help each of us know where we stand, and what we might need to work on to be even better.

The outstanding communicator:

  • Understands communication begins and ends with him or herself. Don’t expect others to do the heavy lifting for you. It’s up to you to take responsibility for ensuring that communication happens, and happens in the right way. No one can translate information and help your employees make sense of it as well as you can.
  • Understands that communication is an instrument of strategy, and a strategy in and of itself. Effective communication helps you turn strategy into action, both for your goals and the goals of the organization.
  • Meets others’ communication needs. With attention to your audience and individual needs, you learn to shape your message in ways that resonate and break through the clutter and move employees from “me” to “we.”
  • Plans communication and is aware communication doesn’t just happen. You can “wing it” and take a chance on the results, or you can be planful and purposeful, and succeed. Effective leaders make their communication look seamless; that’s the result of planning and practice.
  • Knows communication is all about dialogue, and creates great conversations. Go beyond information sharing (one-way) to real conversation. Think of a tennis match and how invigorating it is to watch a great exchange of shots.
  • Uses stories to create an emotional connection. People follow leaders because of how leaders make them feel. Tap the feeling side of others with stories.
  • Ensures actions follow words. People watch what you do more than they listen to what you say.  The ideal communicator ensures actions and words are in sync, and uses actions purposefully, knowing others will follow.

How do you stack up to this ideal communicator, and what one thing can you do to be even better?

--David Grossman




Great post. Such truth here. 
I think this could easily be tweaked to relate to marriage! 
Thanks for sharing! 
Posted @ Thursday, August 30, 2012 5:46 PM by Margo DeGange, M.Ed.
Great info...I have particularly focused on the 5th bullet with leaders I've worked with. Communicating must be an active exchange of sharing information AND listening. Hearing about what's on others minds enables leaders to gauge engagement and acceptance which is invaluable knowledge while implementing change.
Posted @ Thursday, August 30, 2012 11:06 PM by Sheri
This is a great list of very valid characteristics of a great communicator! I especially agree with the last bullet. People are always looking for the actions people make, even if they communicate verbally to them everything they want to hear, unless the people see the actions to coincide with it that leader will loose credibility fairly fast. The saying "actions speak louder than words" couldn't be more true, especially if you are in position of leadership with others looking to you for guidance.
Posted @ Saturday, September 01, 2012 10:09 AM by Lacee Thomas
Very true...clear communication is an important key to leadership success, which means one-way 
communication won't do it. Additionally, I really like what you say about "stories" because stories make communication sticky and memorable. Great points here, David!
Posted @ Saturday, September 01, 2012 11:29 AM by Kent Julian
Glad you liked the post, Margo. 
I agree, Sheri. Understanding the importance of two-way communication, specifically listening to employees, is a key part of being an outstanding leadercommunicator.  
Posted @ Tuesday, September 04, 2012 5:43 PM by David Grossman
Glad you both liked the post, Lacee and Kent. You’ve added some great thoughts that expand on the list—especially in regards to storytelling and the importance of actions speaking louder than words. Thanks for sharing.
Posted @ Thursday, September 06, 2012 3:28 PM by David Grossman
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