HIT or MISS'ive: In Celebrating 30th Anniversary, Acura Forgets to Recognize its Employees

Posted by David Grossman on Fri,Mar 18, 2016

The luxury carmaker Acura published a full-page newspaper advertisement this week commemorating its 30-year history. The ad was a major miss.

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Tags: Hit or Miss'ive Column

Hit or MISS’ive - Starwood: You Can Learn a Lesson of Effective Communication from American Airlines

Posted by David Grossman on Thu,Nov 19, 2015

Both Starwood and American Airlines announced big news for travelers and those loyal to their brands this week.  One’s communication was a hit; the other a big miss. Read More

Tags: Hit or Miss'ive Column

HIT or MISS’IVE: Discovery Health CEO, Adrian Gore, Nails Post - VW Analysis for Employees

Posted by David Grossman on Mon,Oct 12, 2015

Last week a friend shared with me an impressive letter written by Adrian Gore, CEO of Discovery Health, which he sent to employees regarding the VW emissions readings scandal

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Tags: Hit or Miss'ive Column

Hit or MISS'ive - Hooray for Howard Schultz: Proactive Message on How To Lead In Tough Times at @Starbucks

Posted by David Grossman on Fri,Aug 28, 2015

“But I’m a Barista…why does #GreatFallOfChina matter to me?”  On August 24, Starbuck’s CEO Howard Schultz sent an email to all employees regarding, “Leading Through Turbulent Times,” asking employees to “be very sensitive to the pressures our customers may be feeling, and do everything we can individually and collectively to exceed their expectations.”

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Tags: Hit or Miss'ive Column

Hit or MISS'ive: Microsoft CEO Satya Nadella's Communication Hit

Posted by David Grossman on Wed,Feb 12, 2014

Tags: Leadership Communication, Hit or Miss'ive Column

Cost-Cutting Company Gives Its Employees The Cold Shoulder

Posted by David Grossman on Mon,Dec 16, 2013

This post is part of our Hit or Miss’ive column, where we analyze real-life situations that show what effective leadership communication looks like—or in some cases (like this one), what it doesn’t look like.

Many companies are looking to cut their costs in order to maintain or increase profit margins.  But while keeping an eye on costs is a sound business practice, cutting them without thinking through the consequences can backfire, as a large global company located in a wintry climate recently learned.

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Tags: Leadership Communication, Hit or Miss'ive Column

AOL CEO Tim Armstrong’s Apology to Employees is Pathetic

Posted by David Grossman on Wed,Aug 21, 2013

It took AOL CEO Tim Armstrong 4 days to apologize for the firing of an employee in front of 1,000 other employees. 

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Tags: Hit or Miss'ive Column, Leadership Effectiveness & Planning

Hit or Miss’ive: AOL CEO Fires Employee during Call – We Critique His Apology to Employees

Posted by David Grossman on Tue,Aug 20, 2013

Tags: Hit or Miss'ive Column

AOL CEO Fires Employee During Call Intended to Boost Morale

Posted by David Grossman on Wed,Aug 14, 2013

Imagine getting fired.  Think how you might feel.  Then think about getting fired in front of a peer.  What about in front of 1,000 employees? Still worse, by the CEO.

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Tags: Employee Engagement, Leadership Communication, Hit or Miss'ive Column

Best Buy Doubles Down on Yahoo’s Bet & Gets Applause for Good Communication

Posted by David Grossman on Tue,Mar 12, 2013

Recently in Hit or Miss’ive I commented on Yahoo’s letter to employees that halted telecommuting for its workforce.  My goal of that column was to highlight what was wrong with the communications around the policy change announcement (not necessarily the policy change itself). Unfortunately, Yahoo lost an opportunity to communicate tough news in a credible way employees would respect; instead, the email cloaked in rah-rah from HR caused resentment internally and a media storm externally.

Last week, Best Buy one-upped Yahoo on the same subject.  Best Buy chose a less direct approach, perhaps having learned from Yahoo’s mistakes, by announcing that telecommuting is no longer “a right,” for employees but now “a discussion.”

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Tags: Leadership Communication, Hit or Miss'ive Column

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