This must-read book highlights the importance of communication in bridging the organization’s strategies and goals with an individual’s performance. This is the key to making things happen and getting results.”

— Norm Wesley, Former Chairman and CEO, Fortune Brands

The tools and insights David shares in his book have been instrumental in elevating my leadership and results. It’s required reading for any leader looking to play to his or her strengths and inspire others to win. If you want to make your mark as a leader, engage in thoughtful words and act on them.”

— Jeff Stratton, Global Chief Restaurant Officer, McDonald’s Corporation

David's perspective on leadership communications and his methodologies have really made a difference in our organization... Any leader looking to strengthen their teams and accelerate results should get to know David and his methodology.”

— Ted Beattie, President and CEO, Shedd Aquarium

David Grossman has developed proven, thoughtful communication methodologies that help leaders succeed in their everyday and defining moments. Like a football coach calling a play based on game conditions, David’s leadercommunicator™ platform tool ensures leaders use the right message at the right time with the right audience clearly and consistently. And in You Can’t NOT Communicate, David lays out the ‘X’s’ and ‘O’s’ for building the communication skills necessary to win in today’s business environment.”

— Steve Gillman, Executive Director of Health, Safety and Environment, Lilly

David Grossman takes the common sense of great communication and provides the tools, techniques, and motivation to help every business leader — from supervisor to CEO – make it common practice.”

— Patricia M. Crull, Ph.D., Vice President, Chief Learning Officer, Time Warner Cable

A wise read for leaders and communicators, You Can’t NOT Communicate synthesizes the complexities of employee communication into easy-to-consume, actionable ideas that add immediate value in thinking, planning and acting strategically.”

— Tami J. Witt, Vice President, Internal Communications, Apollo Group

David’s smart, sincere and thoughtful approach models the strategies he advocates. To sit and speak with David is to get a healthy dose of Communication 101, whether one is a novice or an aspiring expert. As I transitioned from a senior management role to executive director, David’s wisdom guided me, and continues to shape my approach to many aspects of my work.”

— Dr. Jeff Boehm, Executive Director, The Marine Mammal Center

David Grossman has a remarkably ‘simple’ way of making communicating and the art of communicating into a strategic weapon for an organization.”

— Raj Gupta, Executive Director, The CEO Perspective Program, Kellogg School of Management

The corporate world has experienced so much change in recent years — from economic upheaval to heightened societal expectations to the emergence of new technologies and new media–that you’d think leaders would have learned how to manage it. But the reality is that many of those in leadership positions — from supervisors to CEOs — continue to underestimate the quantity and quality of communication necessary to guide their organizations through an ever-changing business landscape. Fortunately, David Grossman has produced a book that reminds leaders of the importance of getting communication right, and more important, provides them with the tools they need to master the communications challenge.”

— Paul Holmes, Editor and Publisher, The Holmes Report

Effective communication is essential in every organization today. David's words not only engage and inspire leaders at a visionary level, but he also provides a host of pragmatic strategies that are easy to implement and applicable to organizations of all sizes and types. Leaders committed to their own development as well as the success of their organizations 'can't not' read this important book.”

— Dr. Thomas Hagerman, Superintendent, River Forest School District

David ‘practices what he preaches’ and shows that his pragmatic approach can be used by leaders of all levels. Whether a leader has limited time or limited communications training, You Can’t NOT Communicate shares some of David’s best thinking for leveraging communications strategically and realistically to enhance results and to ensure overall engagement.”

— Dr. Ginger Hale, President, Hale Consulting, LLC

Trust is central to effective leadership communication and there is no more trustworthy advisor on the topic than David Grossman. He offers practical advice that is immediately actionable – advice that may sound so simple that you wonder why you didn’t think of it yourself. That’s the magic of You Can’t NOT Communicate. Leaders who read this book will find themselves experiencing many 'aha' moments.”

— Sally Benjamin Young, Vice President, Communications, Lundbeck Inc.

At McDonald’s, relationships matter as much as results. David's approach to leadership communication underscores the importance of both because it helps business leaders do the right things right. I've seen first-hand the power of David's methods in action through The Grossman Group’s long-standing work with McDonald's. David and his team have been instrumental in elevating leaders' influence to drive further action and results.

This book is a window into David's world of proven and practical insights, methods and tools that have made him a highly effective leader, business owner, and coach to other business leaders. I'd encourage every professional looking to get to the next level to read David's book.”

— Richard P. Ellis, Senior Vice President, Communications & Public Affairs, McDonald’s Restaurants of Canada Limited President & CEO,Ronald McDonald House Charities of Canada