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Table of Contents

  • Introduction
  • Chapter 1:
    The business of communicating
  • Chapter 2:
    A leader’s role
  • Chapter 3:
    Understanding your audience
  • Chapter 4:
    Building trust
  • Chapter 5:
    Focus on fundamentals
  • Chapter 6:
    Your secret weapon: the leadercommunicator™ platform
  • Chapter 7:
    Messaging: Moving from information to inspiration
  • Chapter 8:
    What’s your story? The power of storytelling
  • Chapter 9:
    Managing change
  • Chapter 10:
    Communication vehicles: How to drive your message home
  • Chapter 11:
    Evaluation
  • Closing thought