Illinois Tool Works (ITW), a 100-year-old manufacturing conglomerate worldwide realized it needed a Diversity & Inclusion (D&I) program to be able to recruit and retain the best employees for the next generation. With 850 autonomous businesses scattered across the globe, the newly- formed cross-functional team charged with implementing D&I practices across all business units faced a difficult challenge in spreading the word to create buy-in and action.
THE SOLUTION & RESULTS:
The Grossman Group was engaged to develop a strategic messagemap, which defines the D&I story at ITW and provides the case for why it’s a critical business initiative.
Using the messagemap as a foundation, The Grossman Group developed an internal brand to build recognition for what D&I is and means for employees across the company. The Grossman Group also helped develop and design the new D&I Resource Guide, which helps D&I professionals in various business units and sites.