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February 13, 2018

Are Communication Tools a Luxury Good or a Bare Necessity?


I was reviewing some of our tools with a leader who thought a messaging methodology or leadership platform was a “luxury,” like “GPS or electric seat warmers.” (Though, believe me, to survive the harsh Chicago winters, seat warmers are not a luxury; they’re a necessity!) 

A strategic approach to communications, too, is a necessity. The fact that he mentioned GPS was ironic to me. Nothing is more important today to employees than an understanding of where their organization is going and the plans to get there. Without understanding that, employees can’t connect the dots to figure out how they fit in (and why they should contribute the extra brainpower, time, and energy that every organization needs today). 

Communication is Just as Valuable as Other Areas of Business 

I’m sure you follow a specific process when you develop strategic plans in your organization, report financials, or manage succession planning. Why should communications be different? Is it any less important or valuable? 

One thing I know for sure is that senior leaders struggle with developing and articulating strategy at the highest level. Even the best leaders are challenged with translating the plans that were painstakingly created in the boardroom to make them relevant to the individuals who will bring them to life. Or not. 

I’ve had the “luxury” to see the great power and results of world-class communications. 

When you don’t know where you’re going, you’ll never get there—with or without GPS. 

Where are you headed today? 

—David Grossman

Click below to get this easy-to-download poster of communication quotes to hang in your office. Use the quotes as inspiration to communicate better in the year ahead—download today!

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