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September 23, 2010

Is Social Media Making You Anti-Social?

describe the imageAs you all know, I have a love-hate relationship with social media.  In my latest article for iMedia Connection, I dive in deeper to the phenomenon that is turning me into a curmudgeon. 

Some highlights from the article:

  • Balance the need for results with being considerate of individuals and their communities
  • Instead of dominating with flashy tactics or heavy-handed brand promotions, work hard to win people over by being respectful of their ideas and perspectives
  • Be honest and tell the truth.  Telling people what you think they want to hear erodes trust

So how do you master social interactions to build trusted relationships online?

- David Grossman

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