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December 13, 2010

Food for Thought: Branding Through Pies

describe the imageWhile Oprah has her "Favorite Things," many of you know one of my all-time favorites -- Grandma Elsie’s Famous Pumpkin Chiffon Pie.  We adopted the tradition of making and giving away pies or pie ingredients a decade ago as a way of saying thank you to clients, partners, and friends of The Grossman Group.  Many thanks to Anastasia from The Brain Alchemist who took time to share appreciation about our tradition on her blog.


Grandma Elsie’s pies appeared in the post “Lucky charms for enchanting customer experience,” which details ways in which brands can use rituals to set themselves apart. We adopted Elsie's tradition to say thank you, and to create a fun team-building experience for the thoughtpartners.  If it's something that sets us apart as well, that's terrific, too.  But that's just icing on the cake, or should I say whip cream on the pie?


Shout-out to Grandma Elsie aside, this is a great and timely article that’s worth the few minutes it will take you to read it. And as an aside, I’m happy to have discovered The Brain Alchemist. A blog that takes a science-based approach to business communications really appeals to my inner-psychologist slash outward business person.


Enjoy her food for thought.


- David Grossman



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