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March 22, 2011

My Newest Ebook: The Top 5 Reasons (Excuses!) We’re So Bad at Communicating

badcommunicationebookIn The Grossman Group’s continuing quest to help leaders improve communication and therefore business results for their teams and organizations, I am pleased to share with you my newest original ebook:  The Top 5 Reasons (Excuses!) We’re So Bad at Communicating.

The concept was born of a question that has plagued me for awhile:  With so much written about communication, why are we so bad it?

So I took to the Internet—and more specifically my social networks—to gather insights from others.  The response was overwhelming, and as I sifted through the replies, I found myself with a revelation:  Most of us aren’t bad at communicating because it’s too hard, an insurmountable obstacle, or because no matter how much we practice, there’s just no getting it perfect. No, there just aren’t any good reasons.  The reality is that most of us are bad at communicating because we make excuses for our communication weaknesses and failures instead of confronting them head on.

And, so, my new ebook was born.

Its core insight?  People have a choice as to whether or not they’re good communicators. In other words, poor communication skills are the result of a conscious decision to not improve, rather than some genetic predisposition toward being a bad communicator.

Building on the helpful contributions of fellow leaders, I identified five key reasons (excuses, excuses!) that people are bad at communicating:

  1. Communicating Effectively Is Tough
  2. We’re Not Thinking About Our Audience 
  3. We’re Not Listening 
  4. What We Say Isn’t Always Heard, or Heard In the Way We Intended 
  5. We Don’t See the Value in Communication

But here’s the reality:  Acquiring the learned skills to communicate well is not difficult, and they are easily accessible to all of us.  And though it might not always feel as if communicating is simple or the skills are easy to learn, and sometimes it might feel easier not to communicate at all, just remember, not communicating is communicating, so you might as well get good at it!

I hope you’ll read The Top 5 Reasons (Excuses!) We’re So Bad at Communicating and share your thoughts with me.

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