It goes without saying that most of us would rather never face difficult times in business. But tough times can present opportunity, particularly when it comes to employees and employee engagement. In times of uncertainty and flux, employees are eager for a leader who can step up, take charge, and guide them with strategy, vision, and integrity.
Yes, it's a challenge, but it's one that can be accomplished with an understanding of what it really means to communicate and connect with employees. In my newest ebook, I share the strategies and tools of The Grossman Group's award-winning messagemap. It's a methodology built on best practices in leadership, internal and organizational communications, and has been proven, tested and refined over the years through our team's work with Fortune 100 and other organizations with big, complex stories to tell. (I've even included a case study from our work with one of our clients, a leading hospitality company.)