Skip to content
August 22, 2012

Guest Blogger Kayla Ellsworth: N.T.G.I.C!

As a millennial in The Grossman Group office I’ve gotten a kick out of the reactions to our recent Caddyshack post and all the great commentary that followed.

I must admit, while I think I’m pretty familiar with Gen X and Boomer frames of reference, there were a few – such as “Mad Max,” “Mannix,” and “Short Circuit” – that I’d never heard of. 

So I had to laugh after this great frame-of-reference dialogue we’ve engaged in about being so “in” and “out” of touch with our peers in other generations…

My 12-year-old sister and I have had some conversations lately that've made me feel just shy of about 100-years-old [she doesn’t remember VHS videos, Destiny’s Child (apparently in her world, Beyoncé is new to the scene), floppy discs and TVs that weren’t flat…] 

And last week when she texted me happy birthday, naturally, my eyebrows furrowed as I didn’t understand for the life of me what she was talking about [never mind the strange ‘signature line’ all 12-year-olds’ text messages have, which I also don’t get]… 

This is what she said:

gen z text image 

Don’t feel bad if you’re confused, it took me a while too. Text #1 translates into text #3 in the chain.

Sounds a little ironic to say, but my first reaction – when the translation sunk in – was: “Now this generation is crazy!”

Sound familiar?

Or should I say, “n.t.g.i.c!”?

I talked to my sister and turns out, it’s not so uncommon to stretch beyond the “LOL” and “OMG” that Millennials – yes, we’re the root of the problem – coined back in the early 2000s, and turn any phrase into an acronym.

Why? “It’s fun,” she said.

Regardless of how bad I didn’t want to accept, “It’s fun,” I guess that would have been my answer in 2000 when I was IM-ing “omg, lol, ttyl” to my friends. Who knew it’d catch on?

My takeaway: We’re in an age where it goes beyond Millennials. Boomers and Gen X-ers shouldn’t feel too bad.

Looks like even I’ve got some research to do…

With a background in social media, marketing, and public relations, Kayla serves as Marketing Senior thoughtpartner™, coordinating key marketing efforts for The Grossman Group. She also works with the client service team, providing account support for many of the firm’s Fortune 500 clients.


Click me 


Comments on this post

Other posts you might be interested in

View All Posts