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January 10, 2018

Myth: “Talking is communication”


Leaders all too often suffer from “most interesting person in the room” syndrome. That means they can sometimes talk without saying much, or assume that because they’re talking, everyone is hearing the message in exactly the way it is intended.

The Reality About Communication

The reality: Communication is far more than talking, emailing, sending out the occasional memo, or whatever your version is of getting the word out. In fact, good communication should be planned, consistent, and always take into account employee needs and concerns.

Core Elements of Good Communication

So just what are the core elements of good communication?

  • You must understand your audience, and adjust your message to match them. Don’t expect data to do the talking for you. Think of it as the difference between a bookkeeper printing out financial reports and handing them over, as opposed to a CFO’s shaping data into a meaningful overview.
  • Know how best to communicate your message. Sometimes you need to use email, but more often, face-to-face, in-person communication is best when addressing a tough issue or sharing a difficult message. Don’t expect to wing it—you need to be purposeful, which takes planning.
  • Good communication isn’t about talking at your listeners; it’s about engaging them in order to gain their respect, interest, and attention. You want people to feel that you are talking to them, and empathizing with their concerns and situation.
  • Finally, always remember to be truthful and direct. By maintaining integrity in your communications and consistency in your words and actions, you’ll gain respect. Sure, as a leader, you can’t always share all information with employees, but be transparent and honest whenever possible.

Good Communication in Practice

In practice: When communicating, always work through five key steps:

1. Determine your business outcome

2. Understand your audience and where they're coming from

3. Create your messages – knowing what will and won't resonate with your audience

4. Select the right method

5. Evaluate your success. How do you know whether your communication achieved the outcome?

What one practice could help you communicate more effectively?

—David Grossman

Download this eBook—The Leader Differential: Five Steps to Thrive (Not Just Survive)—and get more essential tips for connecting and communicating with employees to achieve measurable, meaningful growth:

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