Most Recent Articles on Guest Bloggers

7 Innovative Ways Technology Can Get Employees' Attention – Guest Blogger, SnapComms CEO Chris Leonard

Posted by David Grossman on Mon, Jan 28, 2019

Workplaces today are both exciting and challenging. Never has there been so much information circulated. But never has there been so much distraction. And never has getting employee attention been so difficult to achieve.

Internal communicators must carefully juggle how to get important information out to staff – engaging them without overloading or annoying them.

Technology is delivering innovative ways to cut through this noise.

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Tags: Guest Bloggers

Your Brand Must be Aligned Internally and Externally Otherwise it May Ring Hollow – Guest Blogger Matthew L. Hickerson

Posted by David Grossman on Wed, Jan 23, 2019

Most companies give great thought on how to position and differentiate their brands. They hire brand consultants, research the market and competitors, test potential positionings, launch marketing campaigns and monitor the results.

Yet one area in which some companies fall short is understanding the strong connection between their external brand positioning and their employees. If the brand positioning does not reflect what’s inside the organization and its culture – and if it does not resonate with staff – then it may ring hollow.

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Tags: Guest Bloggers

Taking a Page from Artificial Intelligence’s book: Intelligent Workplace Communications – Guest Blogger, Microsoft's Robert Ford

Posted by David Grossman on Mon, Sep 10, 2018

When I say “intelligent communications” I am not referring to the intellectual competence of a message. I’m speaking of “artificial intelligence” (AI), which is increasingly infused in all things digital – be that the (intelligent) cloud, the (intelligent) edge, or anything and everything digital in between. While I’m not an expert on AI, my take on this “intelligence” inference comes from the ability for technology to perceive its environment and mimic cognitive functions that you and I attribute to human minds, in order to successfully perform a task or achieve a goal. All of this communication is happening at real-time speed over super-fast digital networks. Intelligence is all around us and getting smarter every nanosecond. So, this begs the question: If human attention is the world’s new scarce resource, the premise of leadership communication is to connect, inspire and drive action. So, if we believe the human brain is (still) superior, then what are we doing as leaders to make sure what we communicate is as intelligent as the technology enabling it?

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Tags: Guest Bloggers, Internal Communication

The Best Way to Ensure Your Internal Communications Hit the Bullseye – Q&A with SnapComms CEO Chris Leonard

Posted by David Grossman on Mon, Aug 20, 2018

Internal communicators are constantly working to communicate critical information to employees in different ways, but also in ways that those communications cut through the clutter and resonate. It’s a balancing act to say the least. No one wants communication to result in information overload and have their messages fall flat.

It’s with that, we’re excited to share an interview we did with our friend and colleague Chris Leonard, co-founder and CEO of SnapComms, a leading internal communications platform that helps get employees’ attention and drive engagement through unmissable communications channels.

Q: How did you get into internal communications?

A: It started about 20 years ago when I was working for some large corporate organizations in New Zealand. I increasingly encountered the frustrations in communicating properly with staff. We had great teams of people, but they just weren’t being reached in the right way to harness that potential.

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Tags: Guest Bloggers, Internal Communication

Change vs. Churn? The Difference is Effective Leadership Communication – Guest Blogger, Microsoft's Robert Ford

Posted by David Grossman on Wed, May 02, 2018

Change is good. It is common wisdom today that we all need to embrace it. Yet too much of what goes on in organizations today isn’t really about change. Instead, “churn” probably better describes a lot of the activity, mainly because of poor leadership communication.

Effective leadership communication is often overlooked or not given the reverence it deserves. After all, in today’s ever more digital world, people are still the reason change lands well. People – and the way they communicate – are actually what drives positive transformation.

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Tags: Leadership Communication, Guest Bloggers

How to Break Rules and Win Friends – Guest Blogger Diego Segura

Posted by David Grossman on Thu, Apr 26, 2018

I’m honored to share a guest post with you by Diego Segura, a young leader who is already well on his way to finding his voice and making an impact. He recently reached out to me and shared a story about what he’s learned from his dad as a long-time sales manager on the importance of using communication to create positive change. He shared that a recent post I published inspired him, too, which is part of why he reached out asking if he could be a guest blogger (or if I’d be open to reviewing his writing). I applaud his approach and willingness to ask for an opportunity. I always tell my girls that you have to ask for what you want! He did and he’s done a terrific job on this piece and I hope you enjoy it as much as I did.

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Tags: Guest Bloggers, Leadership Effectiveness & Planning

4 Must-Have Screens to Hire the Right Internal Communications Professional – Guest Blogger Kate Bushnell

Posted by Kate Bushnell on Wed, Feb 28, 2018

Our clients often share how hard it is to find the right candidates to fill openings on their Internal Communications team. The time, risk and disruption that it commonly causes makes it one of the biggest concerns keeping them up at night.

It takes time to hire smart and the stress of an open head count can test the existing team who’s already stretched thin and your reputation with key stakeholder relationships. What’s even more frustrating is hiring and onboarding a new member of the team only to find out they’re not the right fit… then you’re back to square one.

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Tags: Guest Bloggers

The Simple Secret to Better Communications - Guest Blogger, Microsoft's Robert Ford

Posted by David Grossman on Mon, Nov 27, 2017

Your heart sinks and frustration sets in. Your communications task just got that much trickier when the senior leader you support delegates critical in-person discussion time to a semi-informed surrogate. As the deadline looms, the guessing game of what really needs to be said begins, and the stress mounts.

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Tags: Guest Bloggers, Internal Communication

It’s Time To Do a Better Job Telling Your Company Story – Guest Blogger Meg McSherry Breslin

Posted by David Grossman on Mon, Oct 16, 2017

Company “profiles” are everywhere today – on corporate websites, in job postings, and on social media sites such as LinkedIn and Facebook. With one click of the “About Us” link, anyone, anywhere can hear your company story.

So why are so many stories and profiles so weak, so boring and uninspired?

If this is one of the best shots at telling a company story, why do countless organizations settle for a poorly written, poorly designed, dry-as-dust blurb? 

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Tags: Guest Bloggers, Storytelling

7 Ways to Be More Strategic – Guest Bloggers Diana Thomas & Dr. Stacey Boyle

Posted by David Grossman on Tue, Sep 05, 2017

For decades, we’ve heard executives describe others as “failing to see the big picture” or “too tactical; not strategic.” Such a perception can stunt your career growth, particularly if you’ve grown up from the individual contributor ranks of the organization and have been known as a great doer.

What it Means to Be Strategic

So what do executives mean when they ask you to be strategic? At a very high level, it means being able to see the big picture, not just of your department, but of the organization, industry, and marketplace. The higher you move within an organization, the easier it becomes to see the big picture. You have conversations at a higher level and are privy to information that applies to the entire organization (versus a more narrow focus on your specific area of responsibility). You also benefit from broader exposure to people who already think big picture.

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Tags: Guest Bloggers, Leadership Effectiveness & Planning

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    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

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