I recently attended a virtual panel focused on the topic of race and inclusion in the workplace. “Reflecting on Race: Moving Forward for Inclusion Success” was hosted by COLOR Magazine & WMFDP | FDP Global and featured leaders in the Diversity, Inclusion and Equity field from Applied Materials, Novant Health, Sandia National Laboratories among other organizations.

I learned so much and appreciated hearing the perspectives from the experts and questions on the minds of other leaders and communicators who joined the session.

With the sudden, dramatic and necessary changes brought on by the pandemic, business leaders and communicators are doing what everyone does in a crisis – narrow our focus to what’s important. Every day, we hear a new example of how businesses changed to meet the unprecedented global challenge. From the beginning, leaders dropped anything that wasn’t critical and reprioritized for the needs of people and the business. They ensured the safety of people first, and then enlisted their partnership and engagement to maintain business continuity.

For all the parents out there, this back-to-school season comes with an added dose of end-of-summer blues wrought with emotion. The pandemic rages on and there’s so much uncertainty about what’s to come as schools, parents and children navigate unchartered territory and new ways of learning.

When There are More Questions Than Answers

Many of you have likely not attended a business event – or any event, for that matter – in a few months with the sweep of event cancellations due to coronavirus concerns. Even as some states open up “nonessential” businesses and lift stay-at-home orders, large events remain off the table for safety. However, human interaction isn’t any less important than it was before the crisis. In fact, it’s a lifeline for people in isolation dealing with stress and anxiety. The only difference between then and now is how we interact, not why. 

We were all a child once and now perhaps it is time to act like a child again.

That sage advice is not an exclusive thought. It originates from Mr. Fred Rogers, the same television personality who once advised us to look for the helpers in times of crisis. When you look for the helpers, you find hope. When you think, and act like a child, you find healing.

How do development programs, such as the skills of influence, significantly impact participants and business long term, for the benefit of attendees and their organizations? Changed human behavior is hard to measure but people recognize when their own changes have positive results. Many participants, who went on to be senior leaders, have shared the lessons they learned, from courses I had the opportunity to facilitate earlier in their careers. Not only did they value their own personal results, but as leaders, the new approaches they used cascaded down through their organizations for better culture and business results.

Even though we’re only halfway through the year, we can expect 2020 to go down in history as a year of tremendous challenges and changes, a year that shook our way of life, our ways of working, our family, business and social relationships and our attitudes toward institutions like healthcare and law enforcement.

The combination of the COVID-19 pandemic and the death of George Floyd at the hands of a Minneapolis police officer – and the civil unrest that followed – will have lasting effects on people’s attitudes, feelings and mindsets as well as their values and beliefs.

It often seems there is an invisible rubber band tethering a person to their past, to what we know to be safe and familiar. If you have studied Maslow’s Hierarchy of Needs or think about your own experiences, you will recognize this human trait. For purposes of this blog, let me call this the personal elasticity of change.  

Workplaces today are both exciting and challenging. Never has there been so much information circulated. But never has there been so much distraction. And never has getting employee attention been so difficult to achieve.

Internal communicators must carefully juggle how to get important information out to staff – engaging them without overloading or annoying them.

Technology is delivering innovative ways to cut through this noise.

Most companies give great thought on how to position and differentiate their brands. They hire brand consultants, research the market and competitors, test potential positionings, launch marketing campaigns and monitor the results.

Yet one area in which some companies fall short is understanding the strong connection between their external brand positioning and their employees. If the brand positioning does not reflect what’s inside the organization and its culture – and if it does not resonate with staff – then it may ring hollow.