As with any audience, when communicating with Millennials it helps to put yourself in their shoes to gain a greater understanding of where they’re coming from. When you think about the best way to motivate, or messages most likely to resonate, it may help to keep in mind what their generation often heard from parents as they were growing up:
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As the workplace continues to evolve, and the estimated 64 million baby boomers reach their retirement eligibility, Millennials are inevitably making up a greater portion of most organizations. When tapped properly, they can add a competitive advantage to any business, making them more important now than ever.