YOU CAN'T NOT
COMMUNICATE 2

Everything you do communicates something, whether you intend to or not. The most effective leaders choose to make the most of their communications, and recognize that virtually all problems in business today lie in the absence of effective communication.

Award-winning leadership communication expert David Grossman is back…with more insights and advice, tips and skills from the frontlines of corporate America.

In You Can't NOT Communicate 2, Grossman expands on his proven approach to tackling common challenges. Chapter topics include "The Seven Deadly Sins of Leadership," along with motivating Millennials, mastering messaging, and engaging hard-to-reach employees and holding them accountable. Grossman's techniques and strategies are currently in use at numerous Fortune 100 companies, and will help propel any leader and company to the next level.



With a foreword by
Olivier Poirot, CEO
Accor North America and Motel 6 / Studio 6

Worth a read? In short, yes...an ideal pocket guide for any leader looking to connect with their employees and take internal communication to the next level.

— Simply-Communicate.com

“Practical, wise, smartly designed — an example of what it recommends to its readers.”

— Jon Iwata, Senior Vice President,
Marketing and Communications, IBM Corporation

Can’t decide what one business book to take on your summer vacation to accompany your “fun-reading” books? Consider David Grossman’s You Can’t Not Communicate 2.

— Examiner

“If you aren’t using the principles that he teaches, you are not optimizing the power of your people.”

— Susan Schmitt, Senior Vice President,
Human Resources, Rockwell Automation

If you’re looking to become a better communicator...I would recommend starting with You Can’t Not Communicate 2.

— LeaderLab

“David zeroes in on the most important activity of leadership—engagement—by communicating context.”

— Susan Hunsberger, SVP Global Business Services, Nielsen

Perceptive and intelligent, this book remains easily readable and is a book that you can dip into time and time again.

— BrainCram

“I’ve found David’s views often spark ideas for me. They also calm and affirm me when others in my organization challenge my thinking. It’s comforting to know I’m not (entirely) crazy!”

— Jim Streed, APR, Manager,
Internal Communications, Integrys Energy Group, Inc.

“Once again, David Grossman proves why he’s one of the most sought-after communication experts in the field.”

— Jim Sabourin, Vice President,
Corporate Communications, Unum Group

Definitely a solid resource to add to your collection; the classic tools and approaches are timeless.

— Executive Roundtable

“David’s got the innate ability to turn his observations into recommendations that can, in turn, transform some of the worst leaders into some of the best.”

— Brad Whitworth, ABC, IABC Fellow, Senior Communication Manager,
Cisco

“David has done it again. More than a sequel, this book provides fresh insight into why many leaders fail-and how they can change course.”

— Carolyn Rose, Director,
Global Internal Communications, Rockwell Automation