“Grossman’s latest book is an incredibly useful tool for business leaders and communicators who want to increase employee engagement and alignment. Clear, compelling, purposeful communication can make a huge difference in the workplace ”

— Jon Harmon,
Force for Good Communications

“Practical, wise, smartly designed — an example of what it recommends to its readers.”

— Jon Iwata, Senior Vice President,
Marketing and Communications, IBM Corporation

“If you aren’t using the principles that he teaches, you are not optimizing the power of your people.”

— Susan Schmitt, Senior Vice President,
Human Resources, Rockwell Automation

“David zeroes in on the most important activity of leadership—engagement—by communicating context.”

— Susan Hunsberger, SVP Global Business Services, Nielsen