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About the Book

For more than three decades,

award-winning leadership and communication expert David Grossman has helped scores of leaders become great leader communicators who drive impressive results for their organizations.



the global pandemic and mounting racial unrest of 2020 handed leaders one of their biggest challenges yet, with a level of social and economic tumult not seen in more than a century.

Doctor interviewing patient zoom-call-over-shoulder post-it note the year that changed everything
High Jumper

Despite the


many leaders rose to the occasion, often by drawing not just from experience and wise counsel, but from being human as they led – what Grossman calls Heart First leadership. In Heart First, Grossman explores the many aspects of being more authentic in leadership and how that can profoundly inspire a team and move them to achieve remarkable things, especially in times of change or crisis.


Heart F1rst

also features interviews with CEOs and guest columns from senior leaders inside a variety of organizations, each of whom share extraordinarily candid insights and unique lessons learned from a year that changed everything.

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Praise for Heart First

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David does a beautiful job capturing real-life lessons learned from the frontlines of pandemic and social change related communications.”
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If you want to lead effectively through significant crisis or change, consider Heart First  your playbook to do it right.”
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David has captured the essence of what it takes to lead and succeed through the most demanding of circumstances.”
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The knowledge and teachings in Heart First  have never been more important or urgent.”
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Inspired and inspiring — that is what Heart First  is for leaders.”
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His simple yet profound message about the power of kindness, authenticity and caring will inform…and dare I say, transform…even the most skeptical of leaders.”

About the Author

David Grossman

David Grossman


David helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication.

David is both a teacher and student of effective leadership and communication. He is one of America’s foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders.

By acting as an advocate for employees and as a thoughtpartner™ to senior management, David helps organizations unleash the power of communication to engage employees and drive performance.

David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. Clients include Abbott, Amsted, Form Technologies, Hillrom, KeHE, Lockheed Martin, Novartis, SC Johnson, Southern New Hampshire University and Tecomet, among others.

David is often quoted in media, providing expert commentary and analysis on how leaders and companies can build trust and keep employees engaged through crisis and change, communicating with remote teams and more. He’s been featured on “NBC Nightly News,” CBS MoneyWatch, in Forbes, the Chicago Tribune, World Economic Forum and the LA Times.

Leaders, communication professionals, and educators applaud David’s books—“You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100,” and its follow up, “You Can’t NOT Communicate 2” and “No Cape Needed”—which continue to receive accolades and praise for reminding leaders —everywhere and at all levels —on the value of getting leadership and communication right. David’s leadercommunicator™ blog has been ranked the number one blog on communications by Feedspot five years in a row.

Twice named PR Week’s “Boutique Agency of the Year” and The Holmes Report’s “Employee Communication Agency of the Year,” The Grossman Group’s work has won all the “Oscars” of communication. The Grossman Group is a certified diversity supplier.

Prior to founding The Grossman Group in 2000, David was director of communications for McDonald’s.

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