A leading consultant, speaker and author, David Grossman is one of America's foremost authorities on communication inside organizations.
David Grossman, ABC, APR, Fellow PRSA, is both a teacher and student of effective communication. He is one of America’s foremost authorities on communication and leadership inside organizations.
David is Founder and CEO of The Grossman Group (www.yourthoughtpartner.com), an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications. The Grossman Group’s client roster represents a wide range of industries and includes some of the world’s leading companies such as Accor, AOL, CVS/Caremark, HTC, GlaxoSmithKline, Heinz, Intel, Johnson Controls, LifeScan (a Johnson & Johnson company), Lilly, Lockheed Martin, MassMutual, McDonald’s, Microsoft, Pioneer Hi-Bred (a DuPont Business), Rockwell Automation, Symantec, and Virgin Atlantic, among others.
A much sought-after consultant and speaker, David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. Most recently, he was featured on “NBC Nightly News” and in the Chicago Tribune. He has been featured in numerous industry publications including the Public Relations Society of America’s (PRSA) The Strategist and The Holmes Report, and has authored a variety of e-books such as “The Definitive Guide to Taming the Email Monster,” “The Mistakes CEOs Can’t Help But Make and the Fixes They Can’t Afford Not to Make,” and “The Leader Differential: Five Steps to Thrive (Not Just Survive).” David also answers leadership and employee communications questions everyday through his “Ask David” iPhone application.
Leaders, communication professionals, and educators applaud David’s books—You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100, (now in its second edition), and its follow up You Can’t NOT Communicate 2: More Proven Solutions That Power the Fortune 100—and they continue to receive accolades and praise for “reminding leaders (everywhere and at all levels) of the importance of getting communication right.”
His first book, You Can’t NOT Communicate offers proven tips and tools for leaders looking to increase their impact and drive business results. It covers topics ranging from mastering messaging and developing smart strategies to managing change inside organizations. His second book addresses some of today’s less common but no less critical business challenges for leaders, including understanding employee needs to drive engagement, motivating Millennials and engaging hard-to-reach audiences.
Leveraging his background in organizational development and psychology, David is known for his thoughtful, personal and pragmatic approach, and coaches leaders at all levels to utilize communications as a strategic business tool. The “anti-social media guy,” David addresses both the importance of effective internal and leadership communications and the critical need for face-to-face communications amid the surge of electronic mediums. By acting as an advocate for employees and a thoughtpartner to senior management, David and his team help organizations unleash the power of communication to engage employees and drive performance.
Twice named PR Week's "Boutique Agency of the Year" and Holmes' "Employee Communication Agency of the Year," The Grossman Group uses its unique Grossman Methodology—encompassing its award-winning proprietary tools, training and thoughtpartner™ approach—to deliver proven, breakthrough strategies that solve their clients' business challenges, especially around:
- Minimizing the downside of change when business could be interrupted, slowed or stopped
- Turning employee confusion, skepticism and apathy into productivity and engagement
- Maximizing the upside of change to accelerate business results
The Grossman Group is a certified diversity supplier through the National Gay and Lesbian Chamber of Commerce (NGLCC). In 2010, The Grossman Group was named by DiversityBusiness.com as one of the top 500 diversity-owned businesses in the United States. The Grossman Group’s work has won all the “Oscars” of communications—the prestigious Silver Anvil Award from PRSA, the Gold Quill Award from the International Association of Business Communicators (IABC), the Golden World Award from the International Public Relations Association (IPRA), and SABRE Awards from The Holmes Report for Product of the Year.
Prior to founding The Grossman Group in 2000, David was director of communications for McDonald’s. There he helped evolve a Publications Department into a world-class internal communications function and pioneered the “agency model,” building a leadership communications support function for the company’s senior executives.