leadercommunicator blog

You Don't Need a Change Management Plan

Posted by Jason Greenspan on Mon, May 23, 2022

Organizations are facing more changes than ever. And it’s just not just change they’re facing, but a fundamental shift of power from employer to employee. With the competition for talent fierce, employee demands have never been greater.

That’s on top of the macro disruptors facing businesses of all sizes – such as supply chain, labor scarcity, and commodity volatility – as well as the industry-specific ones that have spared few businesses.

While that plays out in the background – or more often, foreground – we’re also telling employees on a regular basis that they need to be bolder. Shift their mindset. Be more agile. Think disruptively. Be leaner. Act in a more transformative fashion.

That’s a tall task. And it’s the reason that the answer for many organizations is consistent: “we need a change management plan.”

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Tags: Guest Bloggers, Internal Communication, Communicating Change

Employee Engagement and the Communicator’s Role

Posted by David Grossman on Mon, May 16, 2022

Establishing credibility and achieving employee trust and, especially, engagement is the ultimate prize for employers. This is true now more than ever as those team members serve as brand ambassadors with direct access to clients, customers and patients who (in today’s consumer-driven environment) are the ultimate decision-makers, meaning that engagement is directly connected to the bottom line and desired business outcomes.

Communicators Play a Role in Employee Engagement

Communications—and communicators—play a key role in the engagement process. Great communication can engage employees if it cuts through the clutter to speak directly to them, and no one is better positioned than communicators to know how to connect effectively with employees.

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Tags: Employee Engagement, Internal Communication

Trust in the Workplace: 10 Steps to Build Trust with Employees

Posted by David Grossman on Mon, May 09, 2022

Whoever said “trust takes years to build, seconds to break and forever to repair” was correct.

Working with leaders and teams at many different organizations across industries over the last 20+ years, I’ve seen how trust opens doors to opportunities and can help people and companies grow beyond their wildest expectations. I’ve seen leaders and teams work through trust issues and get to the other side stronger and better. I’ve also seen how business can slow or stop without trust.

Those who get it right champion humanity, empathy and authenticity to build strong, trusting relationships, which improve employee engagement, retention and business results.

Let’s look at the environment of trust that we’re living and working in these days, and what leaders can do to build trust inside their companies.

Why is trust important in the workplace?

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Tags: Feedback/Trust

5 Ways Leaders Can Drive Employee Engagement Today

Posted by David Grossman on Mon, May 02, 2022

Employee engagement is evolving, and leadership must evolve with it. Some call it the New Normal; others call it the New Better—with a wholly redefined employee experience. At The Grossman Group, we like to call it the New Reality. The fact is: workers everywhere have more leverage than ever before—and that likely isn’t changing anytime soon.

We need to think differently about employee engagement in the new reality. Engagement is an emotional connection employees have with their work, and that emotional connection brings all kinds of benefits. It helps employees feel more excited to come to work because they are connected to their colleagues and leaders and feel they are doing work that’s meaningful and interesting. It also often results in something extra—extra time, extra energy, extra brainpower. Employees go above and beyond with discretionary effort because they’re motivated to do so.

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Tags: Employee Engagement, Heart First Leadership

Employee Experience: Definition, Strategy, and Best Practices

Posted by David Grossman on Mon, Apr 25, 2022

I was first introduced to the concept of employee experience more than 20 years ago during my time in internal communications at McDonald’s. The campaign was called “employment image” and was designed to improve the reputation of working in the restaurants. A significant problem was that the campaign didn’t have much credibility inside or outside the organization, and the concept was gaining limited traction – and then we had that “ah-ha” moment:

What we came to realize over time was that the best way to improve reputation as an employer was to improve the employee experience – in this case, what it was like to actually work for McDonald’s. When the brilliant minds on the operations side of the business got involved and saw how their efforts (e.g., improving quality, service, cleanliness and more) could deliver a positive impact, everyone benefited – most importantly, restaurant employees. After all, employees were the ones delivering (or not delivering) the brand promise to customers. Changing the reality of working for McDonald’s, focusing on ensuring we were meeting the needs of restaurant workers and making things easier for them, was the realization we needed to truly make a difference.

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Tags: Employee Engagement, Internal Communication

4 Major Changes Impacting Internal Communications in Healthcare in 2022

Posted by David Grossman on Mon, Apr 18, 2022

The unprecedented shift companies are experiencing due to a staggering transformation of the American workforce is one of the biggest concerns facing employers today and is hitting healthcare especially hard as the industry ranks as the second-largest sector impacted by Great Resignation. While we can’t control a global pandemic stretching the healthcare workforce even thinner than it already was, we can make a difference when it comes to change fatigue.

4 Key Factors Affecting Healthcare Employees and Organizations

Here are the four key factors and changes that are constantly creating ever-shifting contexts and engendering the employee insecurity and uncertainty (even fear) that directly impacts your organization’s culture and success.

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Tags: Employee Engagement, Internal Communication, Communicating Change, The Great Resignation

Top 11 Attributes of Exceptional Leaders and Communicators

Posted by David Grossman on Mon, Apr 11, 2022

What does it truly take to be a great leader? Clearly, the definition of an exceptional leader in today’s business environment has changed quite a bit over the past few years. One of the biggest changes is that the pandemic has caused many people to reexamine their life priorities, including what they want from work – and from their leaders.

Amid the Great Resignation and employees quitting their jobs in unprecedented numbers, the power has clearly shifted from senior leadership to employees. That means leaders need to focus more than ever on truly listening to what their employees want and need, and build a far more genuine and authentic connection than they might have aspired to in the past.

The Top 11 Attributes of Great Leaders

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Tags: Leadership Communication, Communication Skills

Creating Useful Vision and Mission Statements

Posted by David Grossman on Mon, Apr 04, 2022

As we emerge from the tumult of the past two years, individuals and organizations are charting how the future will be shaped and look. More and more, we are seeing individuals evaluating how work fits into their lives rather than vice versa. Likewise, they are taking a very hard look at whether an organization’s values align with their own. Choices about staying at, going to or joining an organization are being driven by these reflections. In turn, organizations are finding the need to reevaluate and update their vision, mission and values.

Revisiting an organization’s foundational statements can always be useful. But, where to begin? Answering the following common question should help launch your efforts.

What’s the real difference between a vision and mission statement?

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Tags: Employee Engagement, Company Culture

[New IC eBook] The Secrets to Impactful Internal Communication in the Complicated World of Healthcare

Posted by David Grossman on Mon, Mar 28, 2022

COVID-19 has pushed those in the healthcare industry to their limits, requiring them to work around the clock to stabilize patients, discover new therapies, support those with non-COVID conditions and/or produce life-saving vaccines at warp speed. With the stakes, level of complexity and pace of working in healthcare only intensified by the pandemic, an already stressed workforce is looking to employers for clarity, guidance, support and connectedness—meeting those critical employee needs starts with impactful internal communication.  

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Tags: Internal Communication, Free Downloads

4 Steps to Harness the Power of Purpose and Drive Business Transformation – Guest Blogger, Tapestry's Jennifer Leemann

Posted by David Grossman on Mon, Mar 21, 2022

Business transformation is a common way leaders evolve companies to compete in changing environments. Less common however, is a powerful approach to drive transformation success: putting purpose at the core of the work.

Two years ago, Tapestry, the parent company of Coach, Kate Spade and Stuart Weitzman experienced a shake up in the C-suite which resulted in several interim appointments, including the CEO. It also encountered a sharp decline in share price as revenues and margins contracted due to COVID-19. At the same time, the company was embarking on a significant business transformation to be customer centric, data-driven and agile. While there were multiple workstreams, the first one was purpose.

Why a Company's Purpose is Important

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Tags: Guest Bloggers, Internal Communication

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