Case Studies

Major Hospitality Company: Changing Culture from the Top Message Strategy, Planning and Creation / Internal Branding / Change Management
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Lockheed Martin: Creating a Culture Focused on Protecting One of Its Most Important Assets, Information Internal Branding / Message Strategy, Planning and Creation
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Fortune 100 Technology Systems and Services Company: Reducing Safety Incidents by 50% over Five Years Business-Driven Communications / Employee Engagement
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Fortune 100 Company: A Multi-Year Turnaround Effort Increases Revenue, Stock Value Employee Engagement / Managing Internal Crisis Communications / Internal Branding
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Rockwell Automation: Elevating a Communications Team from "Good" to "Great" Communications Function Development / Employee Engagement / Message Strategy, Planning and Creation
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Turning Assessment Data, Diagnostics and Insights into Business Results Measurement and Leadership Assessment
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Fortune 50 Health Benefits Company: Elevating CEO, Company Performance Measurement and Leadership Assessment / Communications Function Development / Leadership Development and Training
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Bayhealth Medical Center: Speaking with One Voice After a Merger Employee Engagement / Message Strategy, Planning and Creation / Internal Branding / Measurement and Leadership Assessment / Business-Driven Communications
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Heinz: Helping Employees Embrace Global Behavior Change Business-Driven Communications / Change Management / Employee Engagement
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Leading Medical Device Manufacturer: Developing Strategy and Creating Buy-in Business-Driven Communications / Message Strategy, Planning and Creation / Employee Engagement / Change Management
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McDonald's: Building leadercommunicators™ Leadership Development and Training
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Equipping Leaders at Every Level to Drive Business Results Through Enhanced Communications Leadership Development and Training / Measurement and Leadership Assessment
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Lockheed Martin: Building a Community Relations Function that Defines and Grows the Business Message Strategy, Planning and Creation /Internal Branding
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McDonald's: The Beef Safety Leader Managing Internal Crisis Communications
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Defining the D&I Story to Create Understanding and Buy-In Diversity & Inclusion
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Building a Strategic Framework for D&I to Guide Partnership and Resource Decisions Diversity & Inclusion
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Telling Its D&I Story to Retain and Recruit Top Talent Diversity & Inclusion
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“I know first-hand that David’s right when he advocates that every leader should have a platform. When employees understand the direction of an organization or team, they’re more productive and engaged — in our case, they make it real in the restaurants.”

— Jeff Stratton, President, McDonald’s Corporation

“I’ve worked with The Grossman Group since 2010. They are a talented team of leadership and communication professionals, and I can recommend them for any engagement without hesitation.”

— Jennie P. McConagha, Chief of Staff & Vice President, MedStar Health

“The Grossman Group has been a valuable partner in articulating our business strategy for customers and employees and developing communications strategies. We appreciate their ability to interpret the nuances of our business, explain them in a way that makes sense for our audiences and deliver the messages with high-impact visuals that ‘wow’.”

— Stuart Lee, Regional Vice President, East Balt Europe

“Whether it’s with communication training for leaders, message development of our strategy, employee focus groups or creating manager and employee tools, I know that when The Grossman Group is involved, our communication is going to be in a much better place.”

— Joe Ricciardi, former Senior Director of Corporate Internal Communications, Apollo Group

“David Grossman and his team have been invaluable to Accor and Motel 6 / Studio 6. By putting communication at the center of our next strategic chapter, we dramatically increased our chance of success”

— Olivier Poirot, CEO, Accor North America

“The senior team refers to the messagemap™ often... and they carry it around with them. One leader even brought hers out of her notebook to prove it.”

— Internal Communications Manager at a leading health benefits company

“The Grossman Group are proven experts that worked with us in a flexible, efficient, and thoughtful manner — truly excellent partners that helped us achieve meaningful results.”

— Maureen Sullivan, Senior Vice President of Brand, Marketing and Communications, AOL Corporation

“The Grossman Group helped our leadership team articulate our strategy and goals to better engage employees and create shared understanding about the direction of Shedd and how they each contribute. ”

— Ted Beattie, President and CEO, Shedd Aquarium

Case Studies

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