Accelerating CEO Impact Through Internal Communications Overhaul
The new CEO of a Fortune 50 healthcare company had to quickly earn employee trust. Yet six months into the role, there was still no communications plan or data to know how she was doing. There was a sense that employee confidence was waning and the window of opportunity was closing for the CEO to become established.
In just 30 days, The Grossman Group researched employee perceptions about communications and the CEO, and put a plan in place for CEO and enterprise internal communications. Within weeks, every member of the executive leadership team, starting with the CEO, had their own leadercommunicatorTM platforms to increase individual and collective visibility and impact. Communications research continued annually to track progress against the baseline.
- Double-digit gains in CEO communication scores
- 7% increase in quality of internal communications
- 11% increase in employees’ saying they can speak positively on behalf of the company
- 15% rise in perceptions of communications to help employees do their jobs