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Fortune 50 Health Benefits Company

Major Gains in CEO Communication Scores

Accelerating CEO Impact Through Internal Communications Overhaul

The Challenge:  

The new CEO of a Fortune 50 healthcare company had to quickly earn employee trust. Yet six months into the role, there was still no communications plan or data to know how she was doing. There was a sense that employee confidence was waning and the window of opportunity was closing for the CEO to become established.

The Solution:

In just 30 days, The Grossman Group researched employee perceptions about communications and the CEO, and put a plan in place for CEO and enterprise internal communications. Within weeks, every member of the executive leadership team, starting with the CEO, had their own leadercommunicatorTM  platforms to increase individual and collective visibility and impact. Communications research continued annually to track progress against the baseline.

Key Results:
  • Double-digit gains in CEO communication scores
  • 7% increase in quality of internal communications 
  • 11% increase in employees’ saying they can speak positively on behalf of the company
  • 15% rise in perceptions of communications to help employees do their jobs


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The Grossman Group

At The Grossman Group, we leverage our diverse experience on your behalf. Contact us to partner with an experienced, focused, and results-driven team of internal communication experts.

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