As the search for a new CEO of a global consumer packaged goods organization neared completion, all eyes were on the Communications team to lead the way in introducing the new leader and establishing a new era for the company. Having been burned in the past with unexpected flare-ups when communicating big news, they called in The Grossman Group so that communications scenarios were well prepared and went smoothly.
The Solution:
The Grossman Group:
Prepared announcement plans and materials to be ready with same-day announcements reaching key internal and external audiences
Leveraged the “gap” period between the CEO announcement and start date to prepare his communications, including developing his leadership platform, visibility and communication plan and acclimating him to the employee environment so employees could quickly get to know him and what he’s about
Developed leader tools and communications to connect employees to the new CEO’s vision and strategy
Worked with executives on the ELT to communicate key business unit changes and plans as the strategy evolved under new leadership
Key Results:
CEO announcement was executed flawlessly
New CEO hit the ground running
Partner With The Grossman Group
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