Double-Digit Increase in Employee Engagement Scores

Re-engaging Employees to Advance Business Transformation

The Challenge:  

A major hospitality company was transforming its business and guest service strategies and needed employees to re-engage and deliver on the iconic brand’s new direction.

The Solution:

Within 9 months, The Grossman Group helped the organization combat apathy and faltering employee engagement by overhauling how they approached internal communications:

• Transforming leaders into leadercommunicators™ who could consistently articulate the new business strategy and help employees navigate the transformation

• Identifying and communicating mission-critical behavior changes for a geographically dispersed and multilingual employee base

• Building an entirely new communications function from the ground up

Key Results:

• Best business performance in the brand’s history, outperforming its peers

• Substantial increase in franchising fees

• Best quality performance by the brand in 20 years

• Improved guest satisfaction

• Double-digit increase in employee engagement scores, including advances in trust in leadership and understanding the company strategy

• Bronze Quill Award Winner