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Internal Communications Services That Drive Results

We believe internal communication at its finest positively impacts business performance. Our internal communications services help you effectively engage and activate employees at every level to ensure they know what’s happening, why it’s happening, and how they fit in.

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Problems We Solve

Here are just some of the issues our internal communications services can help address.

  • Low Employee Engagement

    Engaging, activating, and retaining employees is an essential element of the health of your business.

    Engage & Activate Employees

    We take outcome-based approaches to reach your workforce where they are and mobilize them as high-performance teams that achieve your goals. We’ll work with you to develop a clear roadmap for effectively communicating with your employees, so they feel informed and take action to advance your business.​

  • Confusing, Complicated Messaging

    Translate complex messages and topics into information that’s easy to understand for various audiences.

    Compelling Communication that Drives Action

    We immerse ourselves to understand your business, and work with you to identify what you need to communicate, and more importantly, to whom. We'll get to the bottom of what you want your audiences to know, feel, and do, and develop and execute messages, plans, and tactics to drive action.

  • Poor Employee Retention

    Retain your greatest asset — your team.

    Engage & Retain Top Talent

    We help you improve internal communication, create a line of sight for employees so they know how they fit in, and drive employee engagement so you’re better equipped to deliver on your strategy and compete in the marketplace.

  • Leadership Perceived as Inauthentic

    Strengthen leaders’ connection with employees.

    Build Connection Between Leaders & Their Teams

    We work with leaders to establish their core messages to communicate their vision and goals, personalized stories, and communication plan so they’re communicating strategy effectively and building connections with employees in meaningful ways.

Engage & Activate Employees

We take outcome-based approaches to reach your workforce where they are and mobilize them as high-performance teams that achieve your goals. We’ll work with you to develop a clear roadmap for effectively communicating with your employees, so they feel informed and take action to advance your business.​

Compelling Communication that Drives Action

We immerse ourselves to understand your business, and work with you to identify what you need to communicate, and more importantly, to whom. We'll get to the bottom of what you want your audiences to know, feel, and do, and develop and execute messages, plans, and tactics to drive action.

Engage & Retain Top Talent

We help you improve internal communication, create a line of sight for employees so they know how they fit in, and drive employee engagement so you’re better equipped to deliver on your strategy and compete in the marketplace.

Build Connection Between Leaders & Their Teams

We work with leaders to establish their core messages to communicate their vision and goals, personalized stories, and communication plan so they’re communicating strategy effectively and building connections with employees in meaningful ways.

We have such a wonderful, trusting relationship with you that we truly operate as one seamless team … A very sincere thanks to each of you for the amazing work we’ve produced along the way and the fun we had doing it.

SVP, Corporate Communications | Global Pharmaceutical Company

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We are fans for ​life because you helped us, made life easier for us ​and I know I can count on you…

Plant Manager | Global Automotive Parts Manufacturer

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We could not have made the progress we did without the fine tools you helped us develop.

Director, Diversity and Inclusion | Global Manufacturing Company

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Proven Results

Our team of internal communications consultants help our clients get results.

97 % of employees said they were willing ​to give extra effort ​to support the organization’s goals
10 % + point increase for employee engagement scores in 1 year
5 point increase in information flow efficacy (i.e., messaging, channels, employee comms cadence)

The Tools & Approaches You Need

Regardless of where you are on your internal communications journey, we have the tools and approaches to support you. From quantitative surveys and qualitative listening, to core messages and plans, we'll work with you to get quick wins and move the needle toward your goals from the start.

Sessions to recast or update your Communication Plan

Get a jump start on this process through simple and efficient facilitated, half-day planning sessions.

  1. You pick a date when your team can meet (in-person or virtually) to assess and update your plan together.
  2. We facilitate so you and your team can work together to identify where you’ve been, critical business needs moving forward, and what your function could and should focus on for the future.
  3. We facilitate to optimize your time and allow your team to fully participate and co-create so there’s shared understanding and ownership. The work done in the session will get you close to the finish line.
  4. Following the session, we’ll codify your team’s work on paper so any loose ends can be quickly tied and your plan ready to execute.

Quantitative Communications Assessment Surveys

Scalable communication surveys to gauge the health of internal communications in your organization against key dimensions of internal communications effectiveness. The survey pulses employees on perceptions of internal communications – specifically channels, messages, senior leadership communications, supervisor communications, and overall communication environment; results are compared to data from other institutions for industry benchmarking. ​

Quantitative Pulse Surveys

Quick hit surveys measuring the communication climate to yield data-driven insights on how informed employees are about key topics central to the business strategy.

Channel Audit

Inventory and assess your internal channels to see how they stack up against best-in-class attributes of internal communications​.

Leader Listening

Learn from executives about their perceptions of current communication and what improvements they think are necessary. We will seek to understand their definition of ideal communication and what is required for the organization to get there.​

Focus Groups

Get deeper insights into employee expectations of communication and identify differences in expectations between various management levels and roles​.

On-Site Assessment

Results of this assessment gives you a roadmap of recommendations to elevate your internal communications and function. Ideal for teams who don't have time for a full quantitative assessment, or don’t know where to start.

Strategic Planning Session

Held with key stakeholders, we work together to lay out what internal communications infrastructure is needed and develop a strategic roadmap for the months ahead.  

messagemap™ Message Development

Named "Product of the Year" by SABRE, the messagemap methodology is a must-have tool for any organization to ensure alignment around key strategies and initiatives before it's time to communicate.​

Internal Communications Plans

Get a clear roadmap for consistently communicating with employees, so they feel informed about goals for your organization, or a specific initiative, so they can take action and help achieve those goals.

Tactical Execution

We seamlessly embed ourselves in your team to quickly execute the tactics and get you quick wins you can celebrate.

Internal Communications FAQ

Thinking About Bringing in a Internal Communications Partner?

Here’s what executives and communicators ask before engaging The Grossman Group.

What types of internal communications challenges does The Grossman Group help organizations solve?

We help organizations navigate the business-critical milestones that matter most – from large-scale transformation and culture change to leadership transitions, mergers and acquisitions, strategy rollouts, employee engagement challenges, and workforce uncertainty. Our senior internal communications consultants partner with leaders to create clarity, alignment, and trust during complex business moments so employees understand where the organization is headed and how they contribute to success.

How do your internal communications consultants partner with corporate communications and executive leadership teams?

We operate as an extension of your team, bringing senior-level strategic counsel, practical execution support, and deep experience advising leaders through change. We partner closely with Corporate Communications, Internal Communications, HR, Transformation Offices, and executive leadership teams to align messaging, strengthen leadership visibility, and ensure communication supports broader business priorities.

How do you help leaders communicate during times of change or uncertainty?

We equip leaders with clear messaging, communication strategies, and practical tools to lead with confidence during periods of disruption and change. Whether navigating restructuring, transformation, evolving workforce expectations, or AI-driven business shifts, we help leaders communicate with transparency, empathy, and strategic clarity, building trust while keeping employees focused and aligned.

What makes your approach to internal communications different from other consulting firms?

We’re strategic business partners first and communication counselors second. Unlike firms that focus primarily on tactical execution, we connect communication directly to business outcomes, leadership effectiveness, culture, and transformation success. Our senior consultants do the work hands-on, move quickly, and bring deep expertise in leadership communication, employee engagement, strategy activation, and change management.

Our approach is also informed by ongoing research we conduct with The Harris Poll on leadership, employee engagement, workplace change, and transformation, helping ensure our strategies reflect the realities leaders and employees are navigating today.

Can you support executive communications for CEOs and senior leaders?

Yes. Executive communication is one of our core strengths. We help CEOs and senior leaders articulate vision, navigate transformation, strengthen visibility, and communicate with greater clarity and impact. Support may include executive messaging platforms, leadership communication strategies, keynote and town hall messaging, CEO 100-Day Plans, CCO plans to modernize and bring the communications function to world-class, employee communication plans, and ongoing executive counsel.

How do you measure the effectiveness of internal communications?

We measure success through both communication and business outcomes. Depending on the initiative, this may include employee understanding, engagement, leadership alignment, message clarity, behavioral adoption, channel effectiveness, manager capability, and business performance indicators. We focus on ensuring communication drives desired action, not just creates awareness.

How do you help organizations improve employee engagement and alignment?

We help organizations create communication strategies that inform, involve, and inspire employees. By clarifying strategy, strengthening leadership communication, and connecting employees to purpose and priorities, we help organizations build trust, reduce confusion, and improve alignment across teams. Employees are more engaged when they understand where the organization is headed, why it matters, and how they contribute.

Can you help with AI-related communication and workforce transformation?

Yes. As AI reshapes how organizations operate, leaders face growing pressure to communicate change effectively and maintain employee trust. We help organizations communicate AI-related transformation in ways that reduce uncertainty, clarify expectations, and support adoption – while keeping the focus on people, leadership, and business impact – by managing not just the transformation itself but how employees experience the change.

How do you support internal communications during mergers, restructures, or major business transformations?

We help organizations thoughtfully navigate high-stakes transitions by developing strategic communication plans that create clarity, preserve engagement, and build confidence in the future. Our senior internal communications consultants support leadership messaging, change communication strategy, manager communications, employee engagement planning, and ongoing communication throughout the transformation journey.

Do you work alongside in-house internal communications teams?

Absolutely. We frequently partner with internal communications teams to provide additional strategic capacity, senior counsel, specialized expertise, and execution support. Our goal is to make your team stronger, help you move faster, and ensure communication efforts drive measurable business impact across the organization.

How quickly can your internal communications consultants get up to speed?

Our senior team is known for moving quickly and integrating seamlessly into complex organizations. Because our consultants bring decades of experience across industries and transformation efforts, we can rapidly understand your business context, align with stakeholders, and begin delivering strategic value within days, not months.

What industries do you support?

We support organizations across all industries, including healthcare, manufacturing, utilities, technology, financial services, consumer goods, biotech, pharmaceuticals, hospitality, quick service food, higher education, and professional services, among others. Our experience spans both highly regulated industries and fast-moving growth environments.

Can you help align employees to strategy and business priorities?

Yes. Strategy activation is one of our core specialties. We help organizations translate complex business strategies into clear, relevant communication that employees can understand and act on. Through leadership communication, messaging frameworks, manager enablement, and employee engagement strategies, we help turn strategy into shared action across the organization.

How do you help managers and people leaders communicate more effectively?

Managers are often the most trusted source of communication during change. We equip people leaders with practical tools, messaging guidance, communication training, and conversation frameworks that help them communicate consistently, confidently, and empathetically with their teams.

What role does internal communication play in successful transformation efforts?

Internal communication is critical to successful transformation because employees cannot support what they do not understand. Effective communication helps organizations build awareness, reduce resistance, strengthen leadership trust, align teams around priorities, and drive the behavior changes needed for transformation to succeed.

Research we conducted with The Harris Poll revealed a significant gap between how leaders perceive communication effectiveness during change and how employees actually experience it. That disconnect is one of the biggest risks to successful transformation. Today, internal communication is no longer a support function; it’s a strategic business driver that creates clarity, trust, and alignment during periods of change.

Partner With
The Grossman Group

At The Grossman Group, we leverage our diverse experience on your behalf. Contact us to partner to realize the benefits of focused and results-driven internal communication services.

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