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New 2025 Enterprise Change Study

Why Most Transformations Fail – And How to Get Change Right

Insights from The Grossman Group and The Harris Poll on the tipping point of organizational change

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Change isn’t slowing down, and employees are already at capacity. Our new national study with The Harris Poll uncovers why most organizations struggle to make transformation stick, and what leaders and communicators can do differently to succeed.

The report addresses:

  • The real limits of employee capacity for change, and what happens when organizations exceed it.
  • The top risks facing leaders and communicators if change is poorly planned, sequenced, and communicated.
  • Data-driven insights on the role of communication in reducing change fatigue and building engagement.
  • Practical steps business leaders and senior communicators can take to turn change from a business risk into a competitive advantage.

Why You Should Read This Report

Change is no longer a one-time initiative, it’s the constant backdrop of business today. Yet few organizations treat change as a disciplined capability.

Those that do not only reduce risk, they gain a competitive advantage, with stronger performance, higher engagement, and sustained success.

This report equips you with data-backed insights and practical steps to make that advantage real in your organization.

Who Should Read This Report

  • C-Suite and senior executives leading enterprise-wide transformation
  • Heads of Communications, HR, and Change Management
  • Leaders seeking to reduce risk, engage employees, and accelerate results

About the Study

Conducted by The Grossman Group in partnership with The Harris Poll, this national 2025 Enterprise Change Study captures the perspectives of business leaders and employees on the state of change and change communication today.

Access the Report

Avoid the cost of failed change. Download the report and learn how to reduce risk, sustain engagement, and deliver stronger results.

Fill out this form to download the research report: