Today’s employees are carrying more than leaders can see. And while many leaders are still doing what worked in the past, good leadership alone isn’t good enough anymore.
To help leaders better understand what employees need now, we’ve developed an employee persona drawing from research we conducted with The Harris Poll surveying employed Americans on what differentiates exceptional leaders from the rest.
This has helped many leaders and organizations rethink how they’re doing at attracting, retaining, and engaging their most important asset – their employees.
The eBook, A Persona for Today’s Employee 2026, explores the four needs revealed from the research that employees say only exceptional leaders can meet today, including:
- I need to be seen
- I need to feel safe
- I need to understand why
- I need to believe in a future worth investing in
The research is conclusive: employees who feel seen, safe, clear on why, and connected to a meaningful future are far more likely to stay engaged, contribute at a higher level, and bring their best to work every day.
That’s a win-win for everyone.
To download a free copy of the eBook, fill out the form.