David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. He’s been featured on “NBC Nightly News,” WSJ.com, Today.com, in the Chicago Tribune, the World Economic Forum, LA Times, and CBS MoneyWatch. David is a designated Certified Speaking Professional (CSP) through the National Speakers Association, an MBTI® Certified Practitioner, a Prosci Certified Change Practitioner, and taught graduate-level internal communications at Columbia University.
Leaders, communication professionals, and educators applaud David’s books. His latest book, "Heart First: Lasting Leader Lessons from a Year that Changed Everything" published in August 2021. His previous book, “No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds” won the Pinnacle Book Award for the “Best in Business” category and the Beverly Hills International Book Award’s President’s Award. His other books include, “You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100,” now in its second edition, and its follow up – which continue to receive accolades and praise for reminding leaders – everywhere and at all levels – on the value of getting leadership and communication right. David’s leadercommunicator™ blog has been ranked the number one blog on communications by Feedspot five years in a row.
He has also authored numerous e-books, such as “The Mistakes CEOs Can’t Help But Make and the Fixes They Can’t Afford Not to Make,” and “Going Slow to Go Fast: Making Internal Communication Work For You,” and has been featured in numerous industry and trade publications.
Twice named “Boutique Agency of the Year” by PR Week and “Employee Communication Agency of the Year” by PRovoke Media (formerly The Holmes Report). The Grossman Group uses its unique Grossman Methodology – encompassing its award-winning proprietary tools, training and thoughtpartner™ approach – to deliver proven, breakthrough strategies that solve their clients’ business challenges. Its work has won all the “Oscars” of communication, including the American and International Business Awards Gold Stevie®, among others. The Grossman Group is a certified diversity supplier.
Prior to founding The Grossman Group in 2000, David was director of communications for McDonald’s. David graduated summa cum laude, Phi Beta Kappa from the University of Wisconsin-Madison with an honors degree in Journalism and holds a master’s in Corporate Public Relations from Northwestern University.