Your “Good” Leaders Are Your Biggest Liability Right Now

Most organizations worry about poor leadership.

But the real risk is something harder to see: good leadership.

In research conducted by The Grossman Group in partnership with The Harris Poll, employees rated their leaders across key behaviors. The findings reveal a hidden gap most organizations overlook:

• 54% of leaders are considered “good.”
• Only 30% are considered “exceptional.”

The behaviors that separate exceptional leaders from good ones are fundamentally communication behaviors, so for CCOs and senior communications leaders, this gap has profound effects.

You can craft the right communication strategy, message, and cascade it through the right channels. But if leaders delivering those messages aren't equipped to lead through uncertainty, the message stalls in the middle of the organization.

Inside this white paper, you’ll discover:

• Why “good” leadership can quietly undermine transformation
• Research showing that 9 of the top 10 leadership differentiators are communication behaviors
• The Leadership Formula explaining how leadership shapes the employee experience during uncertainty
• The six behaviors exceptional leaders consistently demonstrate
• Five actions CCOs can take to equip leaders and close the gap

In an environment defined by AI disruption, constant transformation, and sustained uncertainty, communication is no longer a supporting skill of leadership.

It is leadership.

Fill out the form to download the white paper.