Communication Techniques 101: Communicating your strategic plan
Posted by David Grossman on Tue, Jul 06, 2010
You spend hours as a management team working tirelessly on your organization’s strategic plan. Data is reviewed, the future envisioned, and words are put onto paper.
You leave your two-day meeting confident in your strategic plan and energized about your path forward.
What do you really have? A piece of paper.
It might contain your strategic plan, but it’s just another piece of paper right now – an important one – but still just a piece of paper.
Leadership communication is about taking strategy and putting it into action:
- A vision is only that until someone acts on it
- A strategy is only that until someone acts on it
- A goal is only that until someone acts on it
Everything you need to get done is through people.
Here are some common tools to communicate your strategy:
- A visually-compelling executive summary so people quickly “get” what you’re talking about and understand what they need to do
- A master presentation a leader and his or her team can use to describe the strategy consistently at all levels of the organization
- A video “round table” of senior leaders discussing the strategy, what it means for their areas of the business and what they expect of their people
- A web page or blog post to update people on a regular basis about the progress being made in executing the strategy
- David Grossman
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