Most Recent Articles on Internal Communication

What is a Company Town Hall Meeting? (+ How to Plan and Conduct One)

Posted by Jennifer Hirsch on Mon, Jun 20, 2022

Think about the last “town hall” meeting you attended at your company. Was it something you and your colleagues looked forward to? Or, did seeing the time block on your calendar fill you with anxiety (over losing time in your day), annoyance (not wanting to sit through an excruciatingly boring meeting) or, worst of all, apathy (having no interest in attending knowing the content wouldn’t be relevant)?

Unfortunately, the latter is the case for many employees today.

While the concept of a town hall dates far back beyond our modern corporate world and these meetings played a crucial role in internal communications during the height of the pandemic, many employees still report that they can feel like a chore.

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Tags: Internal Communication

3 Unique Ways Leaders Can Prioritize During Change

Posted by Jason Greenspan on Mon, Jun 13, 2022

There was a time, just a couple of decades ago, that change inside organizations was more the exception versus the norm. And the cause of that change was less externally driven – there wasn’t the perpetual risk that if you didn’t adapt, for example, to digital disruption, labor demands, or environmental, social, and governance expectations, you’d be left behind.

Beyond the implications this has for organizational ecosystems, it’s also having a profound impact on the people leading these companies. Across all our clients, we’re seeing leaders who are overwhelmed – feeling as though there’s no off-ramp on the hamster wheel of change.

It’s why a recent article I read by former New York Times “Corner Office” columnist, Adam Bryant, really hit home. While he wasn’t writing about change specifically, the following points – not direct quotes – resonated with me and can help leaders of all types navigate change.

3 Tips to Help Leaders Prioritize to Drive Change

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Tags: Internal Communication, Communicating Change

How to Measure the Impact of Internal Communication

Posted by David Grossman on Mon, Jun 06, 2022

It’s often said that what gets measured gets done. Although it may feel overwhelming or even impossible to measure the value of something as intangible as communication, the fact is there are definitive metrics by which you can measure success.

And the reward of understanding the impact of any strategic internal messaging plan is well worth the effort! Measurement helps create credibility for communication among an organization’s employees and its leaders, and it ensures that communication has a place at the table in any strategic business discussion. The key to successfully measuring communication is to focus metrics on the outcome (the action you seek), not the output (how you communicate). Since the goal of internal communication is to drive action and behaviors, it’s not enough to know that a message was distributed to employees. Rather, measurement needs to focus on whether the message was received, heard, and acted upon.

Core Principles for Communication Measurement

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Tags: Internal Communication

You Don't Need a Change Management Plan

Posted by Jason Greenspan on Mon, May 23, 2022

Organizations are facing more changes than ever. And it’s just not just change they’re facing, but a fundamental shift of power from employer to employee. With the competition for talent fierce, employee demands have never been greater.

That’s on top of the macro disruptors facing businesses of all sizes – such as supply chain, labor scarcity, and commodity volatility – as well as the industry-specific ones that have spared few businesses.

While that plays out in the background – or more often, foreground – we’re also telling employees on a regular basis that they need to be bolder. Shift their mindset. Be more agile. Think disruptively. Be leaner. Act in a more transformative fashion.

That’s a tall task. And it’s the reason that the answer for many organizations is consistent: “we need a change management plan.”

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Tags: Guest Bloggers, Internal Communication, Communicating Change

Employee Engagement and the Communicator’s Role

Posted by David Grossman on Mon, May 16, 2022

Establishing credibility and achieving employee trust and, especially, engagement is the ultimate prize for employers. This is true now more than ever as those team members serve as brand ambassadors with direct access to clients, customers and patients who (in today’s consumer-driven environment) are the ultimate decision-makers, meaning that engagement is directly connected to the bottom line and desired business outcomes.

Communicators Play a Role in Employee Engagement

Communications—and communicators—play a key role in the engagement process. Great communication can engage employees if it cuts through the clutter to speak directly to them, and no one is better positioned than communicators to know how to connect effectively with employees.

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Tags: Employee Engagement, Internal Communication

Employee Experience: Definition, Strategy, and Best Practices

Posted by David Grossman on Mon, Apr 25, 2022

I was first introduced to the concept of employee experience more than 20 years ago during my time in internal communications at McDonald’s. The campaign was called “employment image” and was designed to improve the reputation of working in the restaurants. A significant problem was that the campaign didn’t have much credibility inside or outside the organization, and the concept was gaining limited traction – and then we had that “ah-ha” moment:

What we came to realize over time was that the best way to improve reputation as an employer was to improve the employee experience – in this case, what it was like to actually work for McDonald’s. When the brilliant minds on the operations side of the business got involved and saw how their efforts (e.g., improving quality, service, cleanliness and more) could deliver a positive impact, everyone benefited – most importantly, restaurant employees. After all, employees were the ones delivering (or not delivering) the brand promise to customers. Changing the reality of working for McDonald’s, focusing on ensuring we were meeting the needs of restaurant workers and making things easier for them, was the realization we needed to truly make a difference.

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Tags: Employee Engagement, Internal Communication

4 Major Changes Impacting Internal Communications in Healthcare in 2022

Posted by David Grossman on Mon, Apr 18, 2022

The unprecedented shift companies are experiencing due to a staggering transformation of the American workforce is one of the biggest concerns facing employers today and is hitting healthcare especially hard as the industry ranks as the second-largest sector impacted by the Great Resignation. While we can’t control a global pandemic stretching the healthcare workforce even thinner than it already was, we can make a difference when it comes to change fatigue.

4 Key Factors Affecting Healthcare Employees and Organizations

Here are the four key factors and changes that are constantly creating ever-shifting contexts and engendering the employee insecurity and uncertainty (even fear) that directly impacts your organization’s culture and success.

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Tags: Employee Engagement, Internal Communication, Communicating Change, The Great Resignation

[New IC eBook] The Secrets to Impactful Internal Communication in the Complicated World of Healthcare

Posted by David Grossman on Mon, Mar 28, 2022

COVID-19 has pushed those in the healthcare industry to their limits, requiring them to work around the clock to stabilize patients, discover new therapies, support those with non-COVID conditions and/or produce life-saving vaccines at warp speed. With the stakes, level of complexity and pace of working in healthcare only intensified by the pandemic, an already stressed workforce is looking to employers for clarity, guidance, support and connectedness—meeting those critical employee needs starts with impactful internal communication.  

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Tags: Internal Communication, Free Downloads

4 Steps to Harness the Power of Purpose and Drive Business Transformation – Guest Blogger, Tapestry's Jennifer Leemann

Posted by David Grossman on Mon, Mar 21, 2022

Business transformation is a common way leaders evolve companies to compete in changing environments. Less common however, is a powerful approach to drive transformation success: putting purpose at the core of the work.

Two years ago, Tapestry, the parent company of Coach, Kate Spade and Stuart Weitzman experienced a shake up in the C-suite which resulted in several interim appointments, including the CEO. It also encountered a sharp decline in share price as revenues and margins contracted due to COVID-19. At the same time, the company was embarking on a significant business transformation to be customer centric, data-driven and agile. While there were multiple workstreams, the first one was purpose.

Why a Company's Purpose is Important

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Tags: Guest Bloggers, Internal Communication

Free Webinar for Communicators: Heart First Method for Every Leader-Communicator to Lead with Impact

Posted by David Grossman on Mon, Mar 14, 2022

At a time when so many employees are feeling stretched, disconnected and overwhelmed by the challenges of our new working reality – and businesses wrestle with significant change and cost pressures – communication leaders are looked to for answers.

What can communication leaders do to stay in tune with the needs of the business and be responsive to employees’ biggest needs and desires?

As I’ve discovered through decades of work with effective leaders – especially during the past two years of uncertainty and social unrest – the key lies in “Heart First” leadership. Heart First leaders who champion empathy, humanity and authenticity in the workplace set themselves apart because they build stronger, more trusting relationships, which improve engagement, retention and business results.

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Tags: Internal Communication, Announcements, Heart First Leadership

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