Most Recent Articles on Internal Communication

6 Steps to Create Messages That Matter

Posted by David Grossman on Mon, Jan 24, 2022


In advertising and communications, effective frequency is the number of times a person must be exposed to a message before a response is made. Theories have ranged from three to twenty times, leading to countless spirited discussions amongst academics and practitioners alike looking to identify the magic number.

Whatever the answer, and it varies by person, the fact remains that recipients of a message can only retain a limited amount of information per exposure and it often takes someone hearing a message multiple times to transition that person from awareness to understanding, and finally, to action.

That’s why development of clear, concise, credible and compelling messages is critical to effective communications. Stopping there, however, is like ending a sentence without a period…you must be consistent with your messages to effectively close the loop.

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Tags: Leadership Communication, Internal Communication, Storytelling

6 Steps to Make Delivering Difficult Messages to Employees a Bit Less Painful

Posted by David Grossman on Mon, Jan 17, 2022

It’s never easy to communicate difficult information to a group of employees. With today’s distributed workforce, those challenging moments can feel even harder. Though difficult, it’s these messages that sometimes stand out the most in employees minds and can impact morale moving forward. That’s why it’s important to prepare for tough conversations rather than shooting from the hip.

6 Steps to Deliver Tough Messages to Employees

You can start by knowing and applying these six essential steps:

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Tags: Internal Communication, Communication Skills, Feedback/Trust

Are You Improving Communication? Measure from Employees’ Perspectives

Posted by David Grossman on Fri, Dec 10, 2021


In a data-driven society, leaders are inundated with facts and figures aimed at helping them make informed business decisions on everything from new products and services to whether or not to enter a new market. Yet many focus on these external considerations and fail to measure what’s working and what’s not from an organizational health and employee engagement perspective.

Low Employee Engagement Negatively Affects Business Performance

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Tags: Internal Communication

Talking with Your Team About Change

Posted by David Grossman on Wed, Dec 08, 2021

Whatever your level or tenure in an organization, when you lead others, you’ll be the first person they’ll want to hear from in times of change. In addition to managing day-to-day priorities and motivating your team, you have an important role in explaining the vision and reasons for a change, giving employees line of sight to the organization’s strategy and helping them understand how the change will affect them.

The amount and type of communication needed will depend on the extent and timing of the change. Often there will be a high-level organizational announcement of what is changing and why, outlining plans and timing for key milestones in the process. The rollout of the plan typically involves sharing more information on what’s changing for specific teams, including training opportunities and details relevant to each role.

Help Build Understanding and Support for Change

As a leader you will likely receive updates before your team members and be looked to as a resource for them. Consider these ways you can help employees understand and support a change.

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Tags: Internal Communication, Communicating Change

Employees’ Digital Overload and What You Can Do About It

Posted by David Grossman on Mon, Dec 06, 2021

Much has been said about the stress and pressure that COVID-19 put on the workforce, including workers on the front-line and those who lost their jobs. But the human cost of the pandemic goes further—in the digital overload for those who work remotely.

Analysis of Microsoft Collaboration Tools Reveals Substantial Increase in Usage

The 2021 Microsoft Work Trend Index measured the impact of the pandemic for 30,000 full-time workers from 31 markets: 54% said they feel overworked and 39% feel exhausted. The story becomes even more vivid in the analysis of data from Microsoft 365 collaboration tools:

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Tags: Employee Engagement, Internal Communication, The Great Resignation

Good Strategies Start with Plain Language Employees Can Understand

Posted by David Grossman on Wed, Dec 01, 2021

Strategic planning can be an intense process and it makes sense to celebrate when the plan is complete, but that doesn’t mean all the work is done. In fact, having a strategy is really just the first step. What you do with that strategy is what makes or breaks a business.

Of course, implementation is key, but there’s a step in between that is all too often overlooked and under-appreciated: communicating the strategy. This means making sure everyone is literally on the same page in understanding the components of the strategy and how to implement it.

All too often, strategies contain words or concepts that take on as many meanings and interpretations as the number of people who read them.

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Tags: Internal Communication, Communication Skills

Think About Your Employees, Not Yourself, When Creating a Theme for Your Strategy

Posted by David Grossman on Wed, Oct 20, 2021

I heard an interesting comparison recently. When you see people on the street talking to themselves, we think just that: they’re talking to themselves. Yet what do we call it when we talk to ourselves inside organizations? “Marketing or communications.” 

Unfortunately, that type of talking to oneself—where leaders speak TO their own understanding and perspectives instead of engaging WITH employees—happens too frequently. And the consequences can be significant. 

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Tags: Internal Communication

Internal Communications Plan: 7-Step Strategy and Template

Posted by David Grossman on Mon, Sep 13, 2021

One of the biggest lessons organizations learned during the pandemic crisis is that you can’t NOT communicate. It’s one of the lessons I often try to reinforce with organizations, but there’s nothing like a crisis within an organization – and throughout the world – to drive the point home.

One of the bright spots, especially in the early days of the pandemic and surrounding events of social unrest, was that we saw leaders and communication professionals step up to the plate like never before. We saw the kind of focus and prioritization that most often happens in a crisis – ensuring that communication was timely, focused and clearly addressed the needs and top questions on the minds of employees.

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Tags: Internal Communication

7 Good Reasons to Measure Communications in Your Organization

Posted by David Grossman on Mon, May 24, 2021

When leaders call us for help with any type of communication, our first step is to understand what’s going on. We need to assess the audience and current state to identify key issues or opportunities before making recommendations.   

Typically this involves using some type of communication assessment tool or method to guide our solution. And recently we’ve heard more than once, “We already know our communication is poor, why measure?” 

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Tags: Internal Communication

5 Easy Strategies to Manage the Company Rumor Mill

Posted by David Grossman on Mon, May 17, 2021

Some call it the grapevine; others call it hearsay. No matter what you call it, it can be problematic and distracting yet often a source of valuable information, so I recommend you don't ignore it. If you aren’t talking proactively about issues that are important to your employees, chances are that someone else is.

Talk to Your Managers When Employees are Buzzing About a Crisis

All organizations have a rumor mill. It’s a natural part of the employee network. And as much as leaders would like to shut it down, you can’t. But you can manage it.

Here are 5 easy strategies for managing the company rumor mill:

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Tags: Internal Communication