Most Recent Articles on Internal Communication

20 Years of Learnings in Leader Communications

Posted by David Grossman on Mon, Nov 16, 2020

At The Grossman Group, we started the year gearing up to celebrate a big milestone: our 20th Anniversary. And come March, things changed.

We quickly shifted our plans, and our focus, like the rest of the world. In our case, we began providing our clients support for the pandemic, for social unrest, for diversity, inclusion, equity, and belonging, and more. We did this to help organizations connect with their people in new and meaningful ways, and to facilitate the tough conversations on difficult, yet critically important topics people were, and are, grappling with in their personal and work lives.

As the calendar year starts to wind down, and some of the uncertainty settles into place, I’ve found myself pausing to think about all the great work communicators have done this year, despite being up against the most unprecedented personal and professional challenges of our lifetime. I think what’s served communicators and the leaders they support so well during the past months, is they relied on tried and true effective communications strategies to keep employees informed, engaged and focused, listened to, and set up for success.

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Tags: Leadership Communication, Internal Communication

Internal Communications Check-Up – 11 Elements to Measure Your Organization’s Temperature

Posted by David Grossman on Wed, Oct 21, 2020

I firmly believe that leaders are always communicating, whether they intend to or not. And just like a leader sends a message by communicating – or not – an organization shows its commitment to communication whether it intends to or not.

That’s why, when clients come to us for help on improving communication, we start by taking the organization’s temperature. That means evaluating some big-picture indicators of its commitment to the practice and value of communication.

11 Elements of an Internal Communications Temperature Check

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Tags: Internal Communication, Communication Skills

New eBook: Reflect, Reimagine and Reboot Your Internal Communications Plan Through the Pandemic

Posted by David Grossman on Mon, Oct 19, 2020

Businesses have certainly been on a wild ride in 2020. With the pandemic and ensuing social unrest coupled with economic instability and ongoing health and safety concerns, many company leaders struggle to find new footing and a clear path forward, especially with so much uncertainty swirling around them.

This time of uncertainty, however, has been a real opportunity for communicators, who find that their role has never been more important. The dramatic changes to business as usual in such a short time have handed communicators a crash course in determining what truly works and what’s still needed to unite, engage and drive companies forward against their strategy.

To help communicators strategically respond to the rapidly evolving needs of their organizations, The Grossman Group has released a new eBook, Reflect, Reimagine and Reboot Your Internal Communications Plan Through the Pandemic.

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Tags: Internal Communication, Free Downloads, COVID-19 Communications

4 Main Problems That Come With Poor Communication

Posted by David Grossman on Mon, Oct 05, 2020

The problems that poor communication can create are often not realized until after the problems occur when business and the bottom line suffers, and yet they could have been prevented.

Here are 4 main problems that come with poor communication:

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Tags: Internal Communication

True or False: Communications in Your Organization Have Changed During the Pandemic

Posted by David Grossman on Mon, Sep 28, 2020

While no one expected or wanted the pandemic, it’s given us all – leaders, HR professionals and communicators – an unprecedented opportunity to learn and examine what works and what we should continue in the future.

As you reflect on progress made, here are a few True/False statements to consider, along with some insights on trends we’re seeing from our work with clients and conversations with communications colleagues.

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Tags: Internal Communication

How to Reboot Your Communications Plan in Less Than a Day

Posted by David Grossman on Wed, Sep 23, 2020

As you look back on communications lessons learned through the pandemic so far, you’re likely weighing your options for how best to keep the momentum going.

Some communicators are reflecting on what’s worked, what hasn’t, and determining what’s needed from a communications perspective to continue to drive the business forward effectively.

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Tags: Internal Communication

3Rs Internal Communication Model: 3 Steps to Reboot Internal Communications Through COVID-19

Posted by David Grossman on Mon, Sep 21, 2020



What a wild ride 2020 has been.

From a business perspective soon after we celebrated the New Year, companies with operations in China jumped right into the challenges related to COVID-19 and the rest of the world began to feel the impact of COVID-19 toward the end of the first quarter as the seriousness of the pandemic became real.

As leaders and communicators, we focused on keeping people safe and trying to help them understand the impact on business. Work went virtual for those who could. The focus turned to essential workers and supporting them. Record unemployment. Social unrest and attention towards systemic inequity came to the forefront. Political intensity rose around the world and especially in the U.S. with an election of global implications. Countries and communities wrestled with how to get children back to school safely and for people’s lives to try to “return to normal” – even as everything is anything but normal.

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Tags: Internal Communication, COVID-19 Communications

8 Steps to Active Listening

Posted by David Grossman on Wed, Sep 16, 2020

Leaders inspire their teams by showing they care. One of the most important ways leadercommunicators show they care is to listen—truly listen—to what people have to say. (There’s a reason we have two ears and one mouth.)

When managers make an effort to listen to employees, they see the benefits in terms of engagement and positive relationships, which moves an organization toward success.

It's not only about inviting employee input. It’s also about proving you value that input by taking action on it.

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Tags: Internal Communication, Leadership Effectiveness & Planning

Now’s the Time to Reflect on Your Internal Communications Effectiveness During the Pandemic

Posted by David Grossman on Wed, Sep 09, 2020

Since the beginning of the pandemic, we’ve heard many anecdotal stories about things that worked and things that didn’t – from communications strategies to leadership styles. We’re about six months in and have learned a lot in many cases. As you begin to plan for the next six+ months, now is a good time to reflect on what’s worked (and what hasn’t), so you can make the adjustments needed to be even more effective going forward.

As you begin to reflect on internal communications, push yourself to move beyond the anecdotal and test your experience so you can think through how you want to rebuild.

Think of this as your “after action review.” It’s important to be as brutally honest as possible. We propose taking this 3-step approach:

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Tags: Internal Communication, COVID-19 Communications

Back by Popular Demand Webinar – Rebooting Communications: Creating Your Path Forward Communication Plan 2.0

Posted by David Grossman on Wed, Sep 02, 2020

Our 60-minute, complimentary webinar, Rebooting Communications: Creating Your Path Forward Communication Plan 2.0, is returning September 15th and 16th.

During the sessions in August, my colleague David Wright and I talked with attendees on a number of topics, including:

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Tags: Internal Communication, Announcements

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    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

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