How To Communicate Better with The 5 Ws and an H

Posted by David Grossman on Tue,Jun 12, 2012

Ask any journalist and they can tell you about the 5 Ws and an H. Any solid news story covers those six basic ingredients. The same is true for communicating with others. 

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Want to ensure you don’t forget a critical detail in your communications? Think 5 Ws and an H to ensure you’re not missing an important detail, sharing the all-important context, and making it relevant for your audience. 


What’s the decision? What does it mean? What should I know? What’s in it for me?


Why is it the right decision? Why now? Why is it important?


Where is this decision coming from? Where/what locations will it affect? Where can I get more information?


When is this happening?


How was the decision made? How will it be implemented? How will communications flow internally and externally? How does it impact me?


Who made the decision? Who’s in charge? Who does it impact?

In communicating your message, the order is important. Adult learners want to know the “what” first and then the “why.” The rest can follow logically.

Which W or H do you most often forget to include when you communicate?

-- David Grossman


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Tags: Communication Skills

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    The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

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