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What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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The 5 Ws and an H to Communicate Virtually Anything


describe the imageAsk any journalist and they can tell you about the 5 Ws and an H. Any solid news story covers those six basic ingredients. The same is true for communicating with others. 

Want to ensure you don’t forget a critical detail in your communications? Think 5 Ws and an H to ensure you’re not missing an important detail, sharing the all-important context, and making it relevant for your audience. 


What’s the decision? What does it mean? What should I know? What’s in it for me?


Why is it the right decision? Why now? Why is it important?


Where is this decision coming from? Where/what locations will it affect? Where can I get more information?


When is this happening?


How was the decision made? How will it be implemented? How will communications flow internally and externally? How does it impact me?


Who made the decision? Who’s in charge? Who does it impact?

In communicating your message, the order is important. Adult learners want to know the “what” first and then the “why.” The rest can follow logically.

Which W or H do you most often forget to include when you communicate?

-- David Grossman


Get more great communication solutions.



Hi David, 
As a Communications Consultant, I really find your blog resourceful and refreshing. Your writing style is right to the point. Just subscribed to your future blogs. 
Thank you in advance. 
Dianne Lage
Posted @ Wednesday, June 13, 2012 10:02 AM by Dianne Lage
Resourceful. Keep up the great work!
Posted @ Thursday, June 14, 2012 12:27 AM by Ville
Hi David, I really enjoyed this post. Question for you about the order of "what," then "why" -- what makes you say adults prefer this sequence? Did you actually find a study about this somewhere? 
Posted @ Friday, June 15, 2012 2:48 PM by Angela Volfer
I'm going to need to dig for that! Do you have another point of view you'd like to share?
Posted @ Friday, June 15, 2012 3:21 PM by David Grossman
We teach students to summarize any text using the 5Ws and H. It's a tough skill to learn. Later, they transfer that to their writing.
Posted @ Saturday, June 16, 2012 11:03 PM by Janet Abercrombie
Thanks for sharing, Janet. You’re working a smart strategy.
Posted @ Thursday, June 21, 2012 10:19 AM by David Grossman
Can I request for some examples of the 5w's and 1h? 
thanks a lot.. 
God Bless 
Posted @ Sunday, April 28, 2013 8:15 PM by Loisse Joffer Cabintoy
Great article! 
Posted @ Friday, December 06, 2013 5:29 AM by Keyur Patel
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