The 5 Ws and an H to Communicate Virtually Anything

Posted by David Grossman on Tue,Jun 12, 2012

describe the imageAsk any journalist and they can tell you about the 5 Ws and an H. Any solid news story covers those six basic ingredients. The same is true for communicating with others. 

Want to ensure you don’t forget a critical detail in your communications? Think 5 Ws and an H to ensure you’re not missing an important detail, sharing the all-important context, and making it relevant for your audience. 

What

What’s the decision? What does it mean? What should I know? What’s in it for me?

Why

Why is it the right decision? Why now? Why is it important?

Where

Where is this decision coming from? Where/what locations will it affect? Where can I get more information?

When

When is this happening?

How

How was the decision made? How will it be implemented? How will communications flow internally and externally? How does it impact me?

Who

Who made the decision? Who’s in charge? Who does it impact?

In communicating your message, the order is important. Adult learners want to know the “what” first and then the “why.” The rest can follow logically.

Which W or H do you most often forget to include when you communicate?

-- David Grossman

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Tags: communication techniques, communication skills

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    What does it take to be a leadercommunicator?

    The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

    The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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