Tell Stories to Motivate Your Teams

Posted by David Grossman on Wed,Jan 04, 2017

Neuroscientists and cognitive psychologists teach us that tapping people’s emotions through storytelling clearly allows us to command an audience’s attention. 

For instance, the renowned cognitive psychologist Jerome Bruner’s research finds that a fact wrapped in a story is 22 times more memorable. Michael Gazzaniga, another prominent psychologist at the University of California at Santa Barbara, argues that our conscious rational mind is always looking to attach meaning to events. When there is none, the mind invents meaning.

Read More

Tags: Storytelling

A Candidate We All Can Get Behind!

Posted by David Grossman on Tue,Nov 08, 2016

Today, I plan to vote.  For Candidate Avi.

Full disclosure – she’s my daughter, and happens to be in first grade.  You’ll see her picture and platform in this blog.

Read More

Tags: Storytelling

Starting Thought: The Benefits of Trying

Posted by David Grossman on Wed,Sep 21, 2016

I did something recently I haven’t done in years – water ski.  It’s probably been 25+ years since I donned a life jacket, skis and said, “Hit it!”  Or as the kids today now say thanks to Star Wars, “Hit it, Chewie!”

My 4-year-old butterfly, Noa, in a less sarcastic moment.

Read More

Tags: Storytelling

Presentation Lessons from a Pro

Posted by David Grossman on Wed,May 25, 2016

One of my favorite articles in Harvard Business Review is from Chris Anderson, curator of TED. It’s entitled “How to Give a Killer Presentation,” and it draws from 30 years of learnings since the first TED conference. TED speakers have run the gamut from political figures, musicians and TV celebrities to less familiar figures from academia and scientific circles. Yet Anderson is convinced—as I am—that giving a good talk is highly coachable. He writes, “In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerizing.”

Read More

Tags: Communication Skills, Storytelling

Share Stories to Connect with Employees

Posted by David Grossman on Mon,Mar 07, 2016


Employees don’t want to follow leaders who they don’t really know and understand. You can’t get anywhere with your team if they don’t see you as a real person who’s not perfect but who has a real vision for the company.

Read More

Tags: Employee Engagement, Storytelling

Leaders: What’s the story with stories?

Posted by David Grossman on Tue,Dec 02, 2014

We all tell stories naturally that illustrate who we are as a person, what we do, and what we believe in.  Think of your last conversation with a friend, someone in your family, or a neighbor at a barbeque.  “Once upon a time” (or a spin on that) is an everyday, multiple-times-a-day occurrence.

Yet at work, something happens when we “badge in” at our organizations.  Stories get lost, and pie charts and copy-heavy slides take over.

Read More

Tags: Leadership Communication, Internal Communication, Communication Skills, Storytelling

The Power of Storytelling

Posted by David Grossman on Tue,Sep 16, 2014

Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener.  What we feel impacts what we do, so stories can be a great way to move employees to action.

So why not prepare some stories of your own.  When you do, here are a few things to think about.

Read More

Tags: Leadership Communication, Internal Communication, Leadership Effectiveness & Planning, Storytelling

What Makes a Great Story?

Posted by David Grossman on Tue,Jul 15, 2014

Howard Schultz, CEO of Starbucks, often tells of his trip to Milan and the passion for the fresh, richly brewed espresso he discovered there and carried home with him. He shares the story with his employees to reinforce the message that their job goes beyond selling coffee and is also about sharing the passion in coffee that fills the cup.

Like Shultz, many Fortune 500 leaders commonly use storytelling to engage employees around corporate initiatives.

Read More

Tags: Communication Skills, Leadership Effectiveness & Planning, Storytelling

Further Inspiration: Lessons Learned from a Motivational CEO Commencement Speech

Posted by David Grossman on Wed,May 21, 2014

Yesterday, I offered praise for the brilliance of Facebook Chief Operating Officer Sheryl Sandberg’s May commencement address to graduates of the City Colleges of Chicago. Posted online, the full speech moved me.

Today, I offer some specific lessons learned from Sandberg’s speech that can be applied to any corporate leader looking to engage and capture an employee audience. Using a slightly different lens, her thoughts resonate just as well for new employees, or long-term ones looking for fresh evidence that their contributions truly matter to the company’s overall mission.

Read More

Tags: Employee Engagement, Leadership Communication, Communication Skills, Storytelling

In this Season of Speeches, It’s Time to Inspire

Posted by David Grossman on Tue,May 20, 2014

Maybe you were too busy nursing a hangover, or worried about your flattened hair under that ugly graduation cap. But on college graduation day, some of us had the good fortune of a truly inspiring commencement speech.

If that means you, do you remember how it made you feel?

Read More

Tags: Communication Skills, Storytelling

    About leadercommunicator blog

    What does it take to be a leadercommunicator?

    The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

    The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

    Subscribe by Email



    David Grossman - The Relationship Between Corporate Culture and Performance in the WSJ
    Take the Email-Free Vacation Pledge