It’s Time To Do a Better Job Telling Your Company Story – Guest Blogger Meg McSherry Breslin

Posted by David Grossman on Mon,Oct 16, 2017

Company “profiles” are everywhere today – on corporate websites, in job postings, and on social media sites such as LinkedIn and Facebook. With one click of the “About Us” link, anyone, anywhere can hear your company story.

So why are so many stories and profiles so weak, so boring and uninspired?

If this is one of the best shots at telling a company story, why do countless organizations settle for a poorly written, poorly designed, dry-as-dust blurb? 

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Tags: Guest Bloggers, Storytelling

Disclose Yourself to Others – Courageous Communicator Quest Challenge 3

Posted by David Grossman on Wed,Jul 26, 2017

Making progress! Coming out of last week’s Challenge, did anything you learned about yourself surprise you, or shock you even? Did you get a new perspective? How did that resonate with you? 

This next Challenge in the Knowing Yourself phase is about helping others get to know you, too. Disclosing yourself to others also requires you to leave your comfort zone, yet the benefits that come along with disclosure are abundant including building trust, credibility, relationships and connections. 

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Tags: Leadership Communication, Storytelling, Communicator Quest Challenge

A Quick Formula to Tell the Best Stories

Posted by David Grossman on Wed,Jun 21, 2017

Don’t Tell Stories Without a Purpose

Sometimes leaders get so caught up with grabbing an audience’s attention that they miss the point. For instance, a personal anecdote is great but only if it connects to what you’re trying to communicate. In other words: It doesn’t really matter if your son won the state high school basketball tournament unless his game-winning shot says something about what your company team needs to do every day.

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Tags: Storytelling

The Power of Storytelling

Posted by David Grossman on Mon,Jun 19, 2017

Stories are an integral part to communicating effectively with your employees. A great story goes a long way, because it’s memorable and helps create an emotional connection with the listener. What we feel impacts what we do, so stories can be a great way to move employees to action.

So why not prepare some stories of your own. When you do, here are a few things to think about.

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Tags: Leadership Communication, Storytelling

Don’t Separate Strategy from Your Stories

Posted by David Grossman on Wed,Apr 26, 2017

While it’s great to see leaders embrace stories, it’s so important to realize that simply storytelling—without the goal of teaching employees what they need to do in their work—defeats your purpose.

Use Stories to Connect Employees to Strategy

I’ve had several moments with clients when the power of storytelling really hits home with their teams. One recent experience stands out. It was one of those times when a light bulb clearly went on.

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Tags: Storytelling

Tell Stories to Motivate Your Teams

Posted by David Grossman on Wed,Jan 04, 2017

Neuroscientists and cognitive psychologists teach us that tapping people’s emotions through storytelling clearly allows us to command an audience’s attention. 

For instance, the renowned cognitive psychologist Jerome Bruner’s research finds that a fact wrapped in a story is 22 times more memorable. Michael Gazzaniga, another prominent psychologist at the University of California at Santa Barbara, argues that our conscious rational mind is always looking to attach meaning to events. When there is none, the mind invents meaning.

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Tags: Storytelling

A Candidate We All Can Get Behind!

Posted by David Grossman on Tue,Nov 08, 2016

Today, I plan to vote.  For Candidate Avi.

Full disclosure – she’s my daughter, and happens to be in first grade.  You’ll see her picture and platform in this blog.

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Tags: Storytelling

Starting Thought: The Benefits of Trying

Posted by David Grossman on Wed,Sep 21, 2016

I did something recently I haven’t done in years – water ski.  It’s probably been 25+ years since I donned a life jacket, skis and said, “Hit it!”  Or as the kids today now say thanks to Star Wars, “Hit it, Chewie!”

My 4-year-old butterfly, Noa, in a less sarcastic moment.

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Tags: Storytelling

Presentation Lessons from a Pro

Posted by David Grossman on Wed,May 25, 2016

One of my favorite articles in Harvard Business Review is from Chris Anderson, curator of TED. It’s entitled “How to Give a Killer Presentation,” and it draws from 30 years of learnings since the first TED conference. TED speakers have run the gamut from political figures, musicians and TV celebrities to less familiar figures from academia and scientific circles. Yet Anderson is convinced—as I am—that giving a good talk is highly coachable. He writes, “In a matter of hours, a speaker’s content and delivery can be transformed from muddled to mesmerizing.”

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Tags: Communication Skills, Storytelling

Share Stories to Connect with Employees

Posted by David Grossman on Mon,Mar 07, 2016


Employees don’t want to follow leaders who they don’t really know and understand. You can’t get anywhere with your team if they don’t see you as a real person who’s not perfect but who has a real vision for the company.

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Tags: Employee Engagement, Storytelling

    About leadercommunicator blog

    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

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