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About the Author

Jason Greenspan is Senior Vice President and Head of Client Service at The Grossman Group and combines an extensive communication background with strategy expertise to drive large-scale transformation in big organizations. Across various senior communications, strategy, and leadership advisory positions, his expertise is driving change and inspiring growth during business-critical moments. His current and past clients include General Mills, Molson Coors, Navistar, Stanley Black & Decker, Tyson Foods and United Airlines, among others. Prior to joining The Grossman Group, Jason spent 20+ years at the McDonald’s Corporation, working with C-suite leaders.