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What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

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12 Tools and Tips for Communication that Drives Results


bullseyeWhether you need to leverage new technology, engage employees to deliver better for customers, or just keep meeting your business goals, good communication is critical to any success strategy. Strong leadercommunicators know that when it is effective, communication does much more than make people feel good. It is directly linked to business results.

A recent Towers Watson study showed that effective employee communication is a leading indicator of financial performance and firms that communicate effectively are four times more likely to report high levels of employee engagement than those that communicate less effectively.  

In fact, good communication is inextricably linked to strong leadership. It inspires employees to commit their best effort by helping them understand the goals of the organization and how their individual efforts contribute to overall success. Here are some tried and true ideas for communication that drives results: 

  1. Don’t settle for good … be great: Good communication gets the message out, great communication connects the dots. Whether it’s in your detailed job description or not, your role is to connect the dots so others know what’s possible and their role in making it happen.
  2. Build trust and credibility: Be visible and approachable, engage others openly, fully and early on. 
  3. Context and relevance: Remember to provide context and make information relevant so your audiences understand how they fit and what it means to them. Provide job-related information so those you work with have the essential information they need to do their job effectively and/or make the best decisions.
  4. Communicate with integrity: Tell the truth always and without exception.
  5. Match your words and actions: Talk is cheap … especially when it comes to leaders and their ability to build and maintain trust.  Just ask any one (especially employees).  At the end of the day, it’s actions and results that matter most. 
  6. Make time to communicate and make the most of that time:  Set up regular face-to-face (or voice-to-voice) communication opportunities.
  7. Be brief and brilliant: Be ready to get your point across in 15 seconds or less. Grab attention from the start and convince your listener what’s in it for them so they want to hear more.
  8. Remember the basics: Who, what, where, when, why and how (tip: adults usually start with the “what”, then the “why”).
  9. Use stories: The right anecdote can be worth a thousand theories or facts.
  10. Check for understanding:  Make sure your message is heard and really understood. Ask questions. Listen. Ask for a paraphrase.
  11. Know your audience and what’s important to them: Understanding your audience is key to moving employees to action; the more you know about them, the better you’ll be able to persuade them.
  12. Watch for information overload: These days, everyone’s bombarded with so much information that it’s hard to digest it all. Just because you say something doesn’t mean others hear and understand you. And isn’t that the whole point of communication – to create shared understanding and drive people to action? (The answer is yes!)

Do your people understand where your organization is going? How their specific effort helps meet its overall goals? Click here for a quick quiz to assess your leadership communication.


- David Grossman



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