10 Must-Dos to Communicate Effectively

Posted by David Grossman on Mon,Mar 12, 2018

Savvy business leaders have seen firsthand the power of good communication with employees, and how it can drive business success from the inside out.

While good internal communication gets the message out, great internal communication helps employees connect the dots between the business strategy and their role. In other words, when it’s good, it informs; when it’s great, it engages employees and moves them to action. Quite simply, it helps people and organizations be even better.

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Tags: Internal Communication

How a Quick Assessment Can Go a Long Way to Elevate Your Internal Communications Function (and How You Function)

Posted by David Grossman on Wed,Mar 07, 2018

I remember going on a road trip a little more than 20 years ago and ordering a TripTik from AAA for the fastest route from San Francisco to Chicago. It took longer to order the map than the drive itself! Today, with the likes of Google Maps, we’ve come to expect the best routes for any destination in an instant. The same is true for assessing internal communications. Many of our clients want to know – fast – what gaps and opportunities exist in how they communicate inside organizations and run their function to be even better.

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Tags: Internal Communication

Podcasting as a Secret Weapon in Employee Communications

Posted by David Grossman on Mon,Mar 05, 2018

To highlight some of the most promising trends and innovative ideas in business, The Grossman Group is launching a new series, and we’d love to hear from you. Let us know what great approaches or innovations you’ve seen that are worth sharing, whether they’re inside your organization or happening at a workplace you admire. Contact us at dgrossman@yourthoughtpartner.com. In the post below, read about one of the newest trends that has us excited, a new take on podcasts for business.

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Tags: Internal Communication, Inventory of Innovation Series

10 Steps to Create An Employee Newsletter That Delivers

Posted by David Grossman on Mon,Feb 19, 2018

Innovation is often powerful when it comes to communications, and so is the tried and true. A printed or electronic newsletter can be an effective means of breaking through the clutter by bringing timely and valuable information to employees where they’re at – whether that’s in front of a computer, on a mobile device, or in the field. 

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Tags: Internal Communication

5 Tips to Define Your Business Strategy – Literally

Posted by David Grossman on Wed,Jan 03, 2018

When it comes to strategy there are two rules:

Rule #1: Have a strategy.

Rule #2: Make sure everyone is literally on the same page in understanding the components of the strategy and how to implement it.

All too often, strategies contain words or concepts that take on as many meanings and interpretations as the number of people who read them.

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Tags: Internal Communication, Communication Skills

The Simple Secret to Better Communications - Guest Blogger, Microsoft's Robert Ford

Posted by David Grossman on Mon,Nov 27, 2017

Your heart sinks and frustration sets in. Your communications task just got that much trickier when the senior leader you support delegates critical in-person discussion time to a semi-informed surrogate. As the deadline looms, the guessing game of what really needs to be said begins, and the stress mounts.

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Tags: Guest Bloggers, Internal Communication

Six Steps To Create Messages That Matter

Posted by David Grossman on Mon,Nov 13, 2017

In advertising and communications, effective frequency is the number of times a person must be exposed to a message before a response is made. Theories have ranged from three to twenty times, leading to countless spirited discussions amongst academics and practitioners alike looking to identify the magic number.

Whatever the answer, and it varies by person, the fact remains that recipients of a message can only retain a limited amount of information per exposure and it often takes someone hearing a message multiple times to transition that person from awareness to understanding, and finally, to action. 

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Tags: Internal Communication, Communication Skills

Think About Your Employees, Not Yourself, When Creating a Theme for Your Strategy

Posted by David Grossman on Mon,Sep 11, 2017

I heard an interesting comparison recently. When you see people on the street talking to themselves, they are often classified as “crazy.” Yet what do we call it when we talk to ourselves inside organizations? “Marketing or communications.” 

Unfortunately, that type of talking to oneself—where leaders speak TO their own understanding and perspectives instead of engaging WITH employees—happens too frequently. And the consequences can be significant. 

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Tags: Internal Communication

I Am Your Employee: Employee Wants and Needs to Drive Engagement

Posted by David Grossman on Mon,Aug 14, 2017

Employees come to work for different reasons, have different goals, and are motivated by different things. How well do you know your employees? 

What Employees Want and Need

If employees could collectively tell you what they want and need, here’s what they might say:
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Tags: Employee Engagement, Internal Communication

5 Easy Strategies to Manage the Company Rumor Mill

Posted by David Grossman on Wed,May 17, 2017

Don’t Ignore the Grapevine

Some call it the grapevine; others call it hearsay. No matter what you call it, it can be problematic and distracting yet often a source of valuable information. If you aren’t talking proactively about issues that are important to your employees, chances are that someone else is.

Talk to Your Managers When Employees are Buzzing About a Crisis

All organizations have a rumor mill. It’s a natural part of the employee network. And as much as leaders would like to shut it down, you can’t. But you can manage it.

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Tags: Internal Communication

    About leadercommunicator blog

    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

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