Most Recent Articles on Storytelling

Leaders: What’s the Story with Stories?

Posted by David Grossman on Wed,Aug 07, 2019

We all tell stories naturally that illustrate who we are as a person, what we do, and what we believe in. Think of your last conversation with a friend, someone in your family, or a neighbor at a barbeque. “Once upon a time” (or a spin on that) is an everyday, multiple-times-a-day occurrence.

Yet at work, something happens when we “badge in” at our organizations. Stories get lost, and pie charts and copy-heavy slides take over.

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Tags: Leadership Communication, Internal Communication, Storytelling

Become a Great Communicator

Posted by David Grossman on Mon,Jul 15, 2019

For leaders in today’s business world, effective communication is a differentiator. With so much information flying around from so many places, the ability to ensure you’re understood and employees are prepared to take action on your path forward is critical to your individual and organizational success.

And yet time and time again I’ve heard the excuse, “Communicating effectively is too tough.”

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Tags: Communication Skills, Storytelling

Help Employees Relate to Your Company Strategy and Theme

Posted by David Grossman on Wed,Jun 19, 2019

I heard an interesting comparison recently. When you see people on the street talking to themselves, they are often classified as “insane.” Yet what do we call it when we talk to ourselves inside organizations? “Marketing or communications.” 

Speak WITH Your Employees to Ensure Your Strategy Resonates

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Tags: Employee Engagement, Communication Skills, Storytelling

5 Messaging Bad Habits Every Boss Needs to Break

Posted by David Grossman on Wed,Mar 06, 2019



You’ve drafted an email or remarks to share at an upcoming team meeting and are ready to hit send or present, respectively. How do you know that you haven’t made the most common messaging blunders?

See whether creating a clear and compelling communication is as simple as cleaning up your own act.

Here are 5 messaging blunders to avoid in your communications:

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Tags: Communication Skills, Storytelling

The One Thing to Try in the Face of Any Challenge

Posted by David Grossman on Tue,May 15, 2018

My daughter, Noa, on her terms.

I recently had a parent-teacher conference about my youngest daughter, Noa, with her kindergarten teacher who’s a rock star. We were talking about how Noa’s very capable overall, and is a child who does things when she’s ready, and on her terms. “Her terms” is the key phrase, which Steve and I wholeheartedly support.

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Tags: Storytelling

The 5 Must-Haves of Corporate Social Responsibility

Posted by David Grossman on Mon,Apr 02, 2018

It’s been said that if you don’t toot your own horn, then you can’t complain when there’s no music. A bit blunt perhaps, but very true, and applicable today more than ever in the context of corporate social responsibility (CSR).

On the surface, CSR is comprised of the efforts and initiatives a company takes to assess and hold responsibility for its impact on the environment and social wellbeing at large.

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Tags: Communication Skills, Storytelling

Leadership: 6 Clues It’s Time to Adopt a Strategic Messaging Platform

Posted by David Grossman on Wed,Mar 21, 2018

To be best-in-class we must think about standard operating procedures. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

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Tags: Leadership Effectiveness & Planning, Storytelling

Six Steps To Create Messages That Matter

Posted by David Grossman on Mon,Nov 13, 2017

In advertising and communications, effective frequency is the number of times a person must be exposed to a message before a response is made. Theories have ranged from three to twenty times, leading to countless spirited discussions amongst academics and practitioners alike looking to identify the magic number.

Whatever the answer, and it varies by person, the fact remains that recipients of a message can only retain a limited amount of information per exposure and it often takes someone hearing a message multiple times to transition that person from awareness to understanding, and finally, to action. 

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Tags: Internal Communication, Storytelling

5 Ways to Ensure Your Messages Get Through to Employees

Posted by David Grossman on Wed,Oct 18, 2017

There are countless ways to ensure that a message hits home the way you intended. Here are 5 must-do strategies to cut through the clutter and turn messages into meaning:

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Tags: Communication Skills, Leadership Effectiveness & Planning, Storytelling

It’s Time To Do a Better Job Telling Your Company Story – Guest Blogger Meg McSherry Breslin

Posted by David Grossman on Mon,Oct 16, 2017

Company “profiles” are everywhere today – on corporate websites, in job postings, and on social media sites such as LinkedIn and Facebook. With one click of the “About Us” link, anyone, anywhere can hear your company story.

So why are so many stories and profiles so weak, so boring and uninspired?

If this is one of the best shots at telling a company story, why do countless organizations settle for a poorly written, poorly designed, dry-as-dust blurb? 

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Tags: Guest Bloggers, Storytelling

    About leadercommunicator blog

    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

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