Most Recent Articles on Storytelling

6 Steps to Create Messages That Matter

Posted by David Grossman on Mon, Jan 24, 2022

In advertising and communications, effective frequency is the number of times a person must be exposed to a message before a response is made. Theories have ranged from three to twenty times, leading to countless spirited discussions amongst academics and practitioners alike looking to identify the magic number.

Whatever the answer, and it varies by person, the fact remains that recipients of a message can only retain a limited amount of information per exposure and it often takes someone hearing a message multiple times to transition that person from awareness to understanding, and finally, to action.

That’s why development of clear, concise, credible and compelling messages is critical to effective communications. Stopping there, however, is like ending a sentence without a period…you must be consistent with your messages to effectively close the loop.

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Tags: Leadership Communication, Internal Communication, Storytelling

The Power of Storytelling

Posted by David Grossman on Mon, May 10, 2021

A good story brings ideas to life and inspires listeners to imagine themselves in the storyteller’s place as events unfold and lessons are learned. The vicarious experiences audiences feel when hearing stories can build an emotional connection sensory details, actions and language that are part of a good story make the message memorable and impactful.

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Tags: Leadership Communication, Storytelling

A Quick Formula to Tell the Best Stories

Posted by David Grossman on Mon, Mar 01, 2021

Tell Stories With a Purpose

Sometimes leaders get so caught up with grabbing an audience’s attention that they miss the point. For instance, a personal anecdote is great but only if it connects to what you’re trying to communicate. In other words: It doesn’t really matter if your son won the state high school basketball tournament unless his game-winning shot says something about what your company team needs to do every day.

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Tags: Storytelling

Don’t Separate Strategy from Your Stories

Posted by David Grossman on Mon, Feb 08, 2021

While it’s great to see leaders embrace stories, it’s so important to realize that simply storytelling—without the goal of teaching employees what they need to do in their work—defeats your purpose.

Use Stories to Connect Employees to Strategy

I’ve had several moments with clients when the power of storytelling really hits home with their teams. One recent experience stands out. It was one of those times when a light bulb clearly went on.

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Tags: Storytelling

Share Stories to Connect with Employees

Posted by David Grossman on Wed, Jan 29, 2020

Employees don’t want to follow leaders who they don’t really know and understand. You can’t get anywhere with your team if they don’t see you as a real person who’s not perfect but who has a real vision for the company.

Help Employees Get to Know you

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Tags: Employee Engagement, Storytelling

Leaders: What’s the Story with Stories?

Posted by David Grossman on Wed, Aug 07, 2019

We all tell stories naturally that illustrate who we are as a person, what we do, and what we believe in. Think of your last conversation with a friend, someone in your family, or a neighbor at a barbeque. “Once upon a time” (or a spin on that) is an everyday, multiple-times-a-day occurrence.

Yet at work, something happens when we “badge in” at our organizations. Stories get lost, and pie charts and copy-heavy slides take over.

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Tags: Leadership Communication, Internal Communication, Storytelling

Become a Great Communicator

Posted by David Grossman on Mon, Jul 15, 2019

For leaders in today’s business world, effective communication is a differentiator. With so much information flying around from so many places, the ability to ensure you’re understood and employees are prepared to take action on your path forward is critical to your individual and organizational success.

And yet time and time again I’ve heard the excuse, “Communicating effectively is too tough.”

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Tags: Communication Skills, Storytelling

Help Employees Relate to Your Company Strategy and Theme

Posted by David Grossman on Wed, Jun 19, 2019

I heard an interesting comparison recently. When you see people on the street talking to themselves, they are often classified as “insane.” Yet what do we call it when we talk to ourselves inside organizations? “Marketing or communications.” 

Speak WITH Your Employees to Ensure Your Strategy Resonates

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Tags: Employee Engagement, Communication Skills, Storytelling

5 Messaging Bad Habits Every Boss Needs to Break

Posted by David Grossman on Wed, Mar 06, 2019

You’ve drafted an email or remarks to share at an upcoming team meeting and are ready to hit send or present, respectively. How do you know that you haven’t made the most common messaging blunders?

See whether creating a clear and compelling communication is as simple as cleaning up your own act.

Here are 5 messaging blunders to avoid in your communications:

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Tags: Communication Skills, Storytelling

The One Thing to Try in the Face of Any Challenge

Posted by David Grossman on Tue, May 15, 2018

My daughter, Noa, on her terms.

I recently had a parent-teacher conference about my youngest daughter, Noa, with her kindergarten teacher who’s a rock star. We were talking about how Noa’s very capable overall, and is a child who does things when she’s ready, and on her terms. “Her terms” is the key phrase, which Steve and I wholeheartedly support.

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Tags: Storytelling

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