What can we do?”
How do we get there?”
Message Strategy, Planning and Creation
Today’s savviest leaders know they can’t achieve great business results without communicating well.
But great messages aren’t the result of momentary inspiration or a rogue creative genius. They’re the product of a comprehensive vision that encompasses employee needs, company concerns, and business goals.
With The Grossman Group team behind you, you get our proven and award-winning messaging and communication planning methodologies at work for you. You also get complete access to our in-house editorial and design team to ensure the right message for your key audiences every time.
- Advertising design
- Brand/logo development
- Brochure design
- Corporate identity
- Corporate meeting materials
- Internal/external company document design
Our design capabilities include:
- Large format graphics and environmental signage
- Package design
- PowerPoint presentation design
- Promotional applications
- Publication design
- Website design
Message Strategy, Planning and Creation in Practice
Lilly: Transforming a culture to ensure long-term success
The charge from Lilly’s Chairman and CEO was clear: a cultural transformation had to occur if the company intended to remain a leader in the pharmaceutical industry.
The Chairman laid out five company objectives and four key behaviors around the transformation and asked his internal communication team to lead the charge. They turned to The Grossman Group.
Within 30 days, The Grossman Group developed a strategic message strategy using our proprietary messagemap™ methodology, which formed the foundation for a multi-year strategic internal communication plan to steadily improve leadership, supervisor and all-employee communication. This plan now guides the internal communication team as they elevate these critical Chairman’s Initiatives.
The Grossman Group also helped various teams – including Injury Prevention and Compliance – align their messages to make meaningful connections to the Chairman’s Initiatives and to get results that have a significant impact on Lilly’s culture and long-term success.