Next up in our series, is a Q&A with organizational communications measurement pioneer and thought leader, Angela Sinickas, CEO of Sinickas Communications. I'm honored to know and work with Angela as we help organizations realize the value of strategic internal communications measurement. Long before measuring the business impact of organizational communications was best practice, she was not only implementing it, but writing and speaking about it. We discuss how her award-winning expertise in the measurement process goes beyond tactics and increasing awareness to changing behaviors that achieve better business results. All done through communication effectiveness research and strategies. She also provides pressing advice for leaders on why they should conduct communication research even when resources are tight. Angela’s “ah-ha” insights are compelling and I’m excited to share with you our Q&A here.
Q&A with Angela Sinickas,
CEO of Sinickas Communications, Inc.