4 Steps to Communicate in a Crisis Situation

Posted by David Grossman on Mon,Jun 11, 2018

Every company, no matter the industry, deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; Southwest’s emergency landing resulting in the death of a passenger; countless produce companies having issues with E. coli and Chili’s data breach, to name a few. No industry or organization is free from the risk of a crisis. So what should corporate leaders do when something goes wrong? 

Read More

Tags: Communicating Change

Communication is Job #1 for Your Organization’s Success

Posted by David Grossman on Wed,Jun 06, 2018

There’s clearly no shortage of strategies for helping your organization grow and succeed today – innovation, transformation, strategy models, marketing, customer insights, and on and on. We all know the list.   

Yet I remain a big believer in effective communication as the best – and often most overlooked – way to ensure strategic success. Without effective communication, all the strategic levers in the world won’t succeed because employees, clients and customers don’t understand and embrace the company story and path forward.  

Read More

Tags: Leadership Communication, Communicating Change

The Hidden Value in Embracing Change

Posted by David Grossman on Tue,Sep 26, 2017

A friend of mine is working on shedding some pounds. It’s a weighty challenge, even he’ll acknowledge (forgive the pun). He’s read every book and can describe a ton of strategies that work. That said, he’s struggling to put those strategies into practice. He’s not alone. While knowledge is power, or empowerment, it’s putting that knowledge into action that matters most. Easier said than done. 

As leaders, we can take charge of change, or we can let change happen to us. We can view change as bad and negative, or as an opportunity. We can fight it, or embrace the learning and development opportunities inherent in every change. 

Read More

Tags: Communicating Change

The Four Questions Leaders Must Answer During Any Change

Posted by David Grossman on Mon,Jul 31, 2017

Chances are you’re working today on a change that affects your team. How you implement that change will impact whether you meet your overall goals. 

Here’s the mistake leaders can’t help but make: they wait to communicate. Until they have more information. Until they have “all the answers.” Until it’s often too late. 

The result is that someone else is doing the talking – whether they’re right or wrong – and it’s feeding the grapevine. Worse yet, what employees then surmise is happening in their minds usually is much worse than the planned change.

Read More

Tags: Communicating Change

Change Management 101: Communication Skills That Help People Change

Posted by David Grossman on Mon,Mar 20, 2017

It was a moment of brilliance. I was moderating an employee focus group about change, and during the discussion an educator in the group shared this Buddhist quote:

“When the student is ready the teacher will appear.”

I could see the concept resonated with everyone. It was almost as if I was privy to a collective “ah-ha” moment. Those nine words captured the spirit, tone, and reality of helping people move through change, and the essence of many of the frustrations attendees were feeling and expressing.

Read More

Tags: Communicating Change

Times of Change Call for Increased Levels of Communication and Courage

Posted by David Grossman on Tue,Mar 14, 2017

In times of change or uncertainty, organizations need leadership more than ever. That means the quality and amount of communications need to increase.

I used to work for a manager who said, “Lead, follow, or get out of the way.” Times of change are a litmus test for leadership, which means sharing with employees what we know and what we don’t know. This is the time for courageous conversations and straightforward communication. This is the time to talk about how our organizations are well positioned for the future and/or how we’re making changes to set ourselves up for future success. Most important, this is the time to share with employees what we need from them. 

Read More

Tags: Communicating Change

4 Must-Dos to Help You Talk About Change

Posted by David Grossman on Wed,Nov 30, 2016

Change of any kind in a company can bring uncertainty. And when things feel uncertain, it’s more important than ever to be proactive in communicating. Everyone will have lots of questions about the future, and it’s important not to ignore these questions or pretend no one’s asking them.

Read More

Tags: Communicating Change

The Power of “I Don’t Know”

Posted by David Grossman on Mon,Nov 28, 2016

For many of us, the words “I don’t know” are like kryptonite: a sign of weakness. 

In reality, the ability to say “I don’t know” can be a hidden strength. Particularly during times of change, we need to be honest, straightforward and timely in sharing what we know—even when there are open issues and/or there’s much that’s still hasn’t been decided.

Read More

Tags: Communicating Change

The Top Reason People Resist Change, and How to Best Address It

Posted by David Grossman on Tue,Nov 15, 2016

A colleague of mine, Les Landes, shared the following wisdom with me recently.

See how you might fill in this blank:

It’s not that people resist change.  People resist _________________________.

People resist being forced to change without their involvement.  They don’t like change forced down their throats.  People naturally resist being controlled and being uninvolved in decisions that affect them.

Read More

Tags: Communicating Change

Don't Just Say Something Important Once

Posted by David Grossman on Mon,Jul 18, 2016

It’s crucial to look at your communications as a process of repetition.  Too often, leaders think of communication as a “check-off-the-box activity.” For example, they’ll think,

Read More

Tags: Communicating Change

    About leadercommunicator blog

    Leadership and communications expert, David Grossman shares high-level tips on leadership effectiveness, internal communications, employee engagement, and a variety of other topics on the minds of leaders and communicators.

    Subscribe by Email

    Going Slow to Go Fast eBook
    David Grossman - The Relationship Between Corporate Culture and Performance in the WSJ
    Take the Email-Free Vacation Pledge