Prepping for an important presentation? As you’re purposefully planning, think about the following 10 criteria of a successful presentation. These are best practice strategies that can help you turn any presentation into a great conversation, and get what you want in record time.
10 Must-Do Tips for Persuasive Presentations
1. Frame communication
Discuss the purpose of communication up front
2. Be audience focused
Communicate with your audience in mind
Demonstrate you understand your audience’s mindset
3. Know the Content
Demonstrate understanding of the content you're presenting, including understanding an of the business and the case for change
4. Thoughtfully organize
Present in a clear and well-organized fashion
Build in breaks/pauses to check for understanding in a purposeful way (questions are purposefully built-into presentation organization to check for understanding and create dialogue)
5. Use handouts/tools
Use visuals appropriately to support your messages

6. Have clear messages
Cover core messages clearly and tailor them to the audience
7. Provide context
Discuss and emphasize rationale to add meaning
8. Be relevant
Customize and make messages relevant to the team (how the team contributes/fits in)
9. Have a dialogue and check for understanding
Ask questions to clarify others’ point of view
Ask questions to ensure messages were understood
Support honest expression of others’ points of view
Express reactions and opinions without intimidating others
10. Presentation style
When you practice your presentation, have several colleagues listen and give you feedback on the Top 10 criteria above, and how you did. Then, incorporate their feedback, knowing that practice makes perfect!
What strategies do you use to give winning presentations?
—David Grossman
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Persuasive Presentations:
Tag(s):
Leadership Communication
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