About leadercommunicator blog

What does it take to be a leadercommunicator?

The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. With high level tips on engagement and connection, insights into employee motivations and behavior, and firsthand stories from the frontlines of America’s leading companies.

The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.

Subscribe by Email

Your email:

In the News:







You can also find us here:

Featured in Alltop

Leadership Digital

NSA Speaker Info

Daily Dog

Linked 2 Leadership

Business Management Blogs

NSA Speaker Info

Topics

Current Articles | RSS Feed RSS Feed

Leadership Communication Principles That Work

  
  
  
  
  
  

email communicationI’m continually asked for the most important leadership communication principles.  While what’s effective will vary based on the person or situation, there are a number of tried-and-true fundamentals that make the difference between simply sharing information and communication that moves people to action (and that they feel great about).  Maybe we should call this principle-centered communication: 

Principle 1: Communicate with Integrity

  • Employees want to know what you have to say, but more importantly, who you are and what you stand for.
  • People are more apt to trust you when your actions match your words.  Even better, do what you say before you say it.  Lead by example.
  • You are a valued messenger.  You either make or break the message.

Principle 2: Make time to communicate and make the most of that time

  • Saying you don’t have time to communicate means you don’t have time to lead.
  • If  the message is important enough, it deserves face-to-face communication, or at least voice-to-voice.

Principle 3: Remember the fundamentals

  • Always speak the truth, without exception.
  • Share the “big picture” first.  It helps everyone start with the same base of knowledge.
  • Cover the basic questions employees have first—Who, What, Where, When, Why, and How.
  • Constantly communicate the “why” to make action meaningful.  Always answer the question, “What’s in it for me?” and “Why should I care?”
  • Tell people what needs to be done and help them do it.
  • Ask questions.  Employees want to have their opinions heard.
  • If you don’t know, say so.

Principle 4: Use stories

  • Tell stories because they create meaning and can be shared.  The right anecdote can be worth a thousand theories or facts, and will more likely be remembered.
  • Make your stories memorable and keep them fresh and relevant.
  • Listen to employees’ stories.  You can learn a lot about them and what’s on their minds through what they say and the stories they tell.

Principle 5: Build trust and credibility

  • Be visible and approachable.  You’ve got to be seen to be trusted.
  • Take the time to explain yourself and your thinking.  Make yourself predictable to your employees.
  • Employees will follow you if you genuinely make them feel good about themselves and display an honest appreciation for who they are and what they do for the organization.
  • Ask for your employees’ opinions regularly.  Engage them openly and fully.  You might be surprised what you learn.
  • Create opportunities for conversations that create understanding, and spread knowledge and expertise.

Principle 6: Check for understanding

  • The job isn’t done when the message is sent.  Make sure it’s heard and really understood.
  • Go beyond answering questions.  Think of it as an opportunity to respond to people, address their issues, and show you care.
  • Ask employees questions to check their level of understanding and really listen to what they’re saying.

What one or two principles do you need to work on that would make a significant difference for your employees?

 

- David Grossman

___________

email communication

Comments

Excellent and very thorough and valuable post, David. These strategies and tips are timeless and work beautifully in all kinds of situations, from home and family communication to networking and business communication. Worth bookmarking and referring to often.
Posted @ Wednesday, October 19, 2011 10:13 AM by Patti DeNucci
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics