leadercommunicator blog

David Grossman

Recent Posts

How to Reboot Your Communications Plan in Less Than a Day

Posted by David Grossman on Wed, Sep 23, 2020

As you look back on communications lessons learned through the pandemic so far, you’re likely weighing your options for how best to keep the momentum going.

Some communicators are reflecting on what’s worked, what hasn’t, and determining what’s needed from a communications perspective to continue to drive the business forward effectively.

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Tags: Internal Communication

3Rs Internal Communication Model: 3 Steps to Reboot Internal Communications Through COVID-19

Posted by David Grossman on Mon, Sep 21, 2020



What a wild ride 2020 has been.

From a business perspective soon after we celebrated the New Year, companies with operations in China jumped right into the challenges related to COVID-19 and the rest of the world began to feel the impact of COVID-19 toward the end of the first quarter as the seriousness of the pandemic became real.

As leaders and communicators, we focused on keeping people safe and trying to help them understand the impact on business. Work went virtual for those who could. The focus turned to essential workers and supporting them. Record unemployment. Social unrest and attention towards systemic inequity came to the forefront. Political intensity rose around the world and especially in the U.S. with an election of global implications. Countries and communities wrestled with how to get children back to school safely and for people’s lives to try to “return to normal” – even as everything is anything but normal.

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Tags: Internal Communication, COVID-19 Communications

Weekly Round-Up: Lessons for Communicators, Considerations for Returning to the Workplace, Innovation & Imagination Insights, Business Strategy Approaches, Leadership Inspiration

Posted by David Grossman on Fri, Sep 18, 2020

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts I've seen over the past week. Given the current state of business today and how much has changed because of COVID-19 and calls for racial justice, I'm continuing to use the Weekly Round-Up as a place to share some of the best resources I'm seeing to help leaders and communicators navigate these challenges with their teams. 

This Week's Round-Up of Leadership and Communication Blogs:

  • Lessons From the Front Line: What Communicators Can Learn From the Unrest in Minneapolis
    By Paul Omodt, ABC, APR, Fellow PRSA, MBC, SCMP (@PGOmodt via @IABC), IABC

    Paul Omodt and his team of communicators offered a plan and recommendations to the Minnesota governor's office after he noticed a lack of communication from the local and state levels in the days following George Floyd's death. Their plan laid out 10 simple concepts in crisis communication.

    The eyes of the world turned to Minneapolis on Monday, 25 May 2020, and witnessed the shocking murder of George Floyd. This was not the first time the ugly face of racism and a city’s inability to address a systematic problem appeared. What followed were days of large and mostly respectful and peaceful protests, as well as riotous behavior that saw hundreds of Minneapolis buildings burned and destroyed. As a Minneapolis native, those first few days and nights after George Floyd’s murder were a mix of emotions ranging from anger to sadness to disillusionment. And from my perspective, as a communication professional, Minneapolis and the Minnesota state government needed to make significant improvements in communicating direction, management or strategy in the days after Floyd’s death...”
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Tags: Weekly Round-Up

4 Facts About Future-Focused Feedback: Why You Should Take this Approach

Posted by David Grossman on Mon, Sep 14, 2020

Feedback – usually for the purpose of motivating or directing behavior change in the person receiving it – is a key element in career relationships from mentorship and coaching to supervision and education. But it doesn’t always work as intended. Research published recently by faculty members at Australia’s Melbourne Business School shows which types of feedback conversations lead to better outcomes.

The Future of Feedback: Motivating Performance Improvement Through Future-Focused Feedback, published June 19 in the Public Library of Science (PLOS) Journal, documents the experience of hundreds of managers on three continents who participated in a written survey and two role-play studies related to feedback.

4 key findings from the study on future-focused feedback include:

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Tags: Feedback/Trust

Now’s the Time to Reflect on Your Internal Communications Effectiveness During the Pandemic

Posted by David Grossman on Wed, Sep 09, 2020

Since the beginning of the pandemic, we’ve heard many anecdotal stories about things that worked and things that didn’t – from communications strategies to leadership styles. We’re about six months in and have learned a lot in many cases. As you begin to plan for the next six+ months, now is a good time to reflect on what’s worked (and what hasn’t), so you can make the adjustments needed to be even more effective going forward.

As you begin to reflect on internal communications, push yourself to move beyond the anecdotal and test your experience so you can think through how you want to rebuild.

Think of this as your “after action review.” It’s important to be as brutally honest as possible. We propose taking this 3-step approach:

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Tags: Internal Communication, COVID-19 Communications

Weekly Round-Up: Thinking Differently, How 6 Companies are Handling Flexible Working, 3 Ways to Ensure D&I Efforts Last, Leadership Tips & Insights, How to Brainstorm Remotely

Posted by David Grossman on Fri, Sep 04, 2020

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts I've seen over the past week. Given the current state of business today and how much has changed because of COVID-19 and calls for racial justice, I'm continuing to use the Weekly Round-Up as a place to share some of the best resources I'm seeing to help leaders and communicators navigate these challenges with their teams. 

This Week's Round-Up of Leadership and Communication Blogs:

  • How to Think Differently About Leading and Managing
    By Art Petty (@artpetty via @SmartBrief), SmartBrief

    Think differently about leading and managing with these ideas to help when it comes to solving new problems in new ways.

    It wasn't long ago when the phrase 'think differently' evoked images of an Apple advertising campaign or the call to action from the cool kids in our corporate and startup playgrounds telling us how to innovate, to cope with the change that was going to disrupt everything. Oh, for the good old days when all we had to do was think and talk about thinking differently. It's incredible how a crisis turns squishy, abstract concepts into quick-setting concrete...”
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Tags: Weekly Round-Up

Back by Popular Demand Webinar – Rebooting Communications: Creating Your Path Forward Communication Plan 2.0

Posted by David Grossman on Wed, Sep 02, 2020

Our 60-minute, complimentary webinar, Rebooting Communications: Creating Your Path Forward Communication Plan 2.0, is returning September 15th and 16th.

During the sessions in August, my colleague David Wright and I talked with attendees on a number of topics, including:

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Tags: Internal Communication, Announcements

How to Convince Your Leader(s) There is Always Time to Communicate

Posted by David Grossman on Mon, Aug 31, 2020

Something I often hear from leaders is, “I don’t have time to communicate.” It seems this statement comes from a perception that either there isn’t enough time to draft a plan or that more could be done in the time saved from drafting or sharing a plan. As a communicator, you likely hear this too.

If your leader believes that there’s no time to communicate, you may hear him or her say things like:

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Tags: Leadership Communication

Motivate with Feedback: Focus on the 4 Fs of Feedback (and the Future)

Posted by David Grossman on Wed, Aug 26, 2020

Sharing feedback with colleagues is a critical part of working together successfully. Yet many people I talk with feel they could do a better job giving feedback, whether by being more prompt or direct, or simply by ensuring a conversation happens. Giving feedback can feel uncomfortable, maybe even more so when it has to be delivered virtually.

Personal discomfort aside, the truth is that most of us could be significantly more effective at work with regular input on what we’re doing well and what could be better. Timely, frequent and specific feedback helps everyone improve. We can better recognize blind spots, know what to keep doing and when to change course, and benefit from building relationships with those who give us the gift of their advice.

So how can we give feedback that gets results?

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Tags: Leadership Communication, Feedback/Trust

7 Tips to Follow as You Reboot Internal Communications Through COVID-19

Posted by David Grossman on Mon, Aug 24, 2020

Last week we conducted a series of webinars for communicators, focusing on a model we recommend to reboot internal communications through crisis for greater effectiveness long-term, called the 3Rs: Reflect, Reimagine, Reboot.

The sessions brought about fruitful discussion, sharing of best practices and challenges from attendees that allowed us all to engage in a dialogue about how best to approach what’s next.

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Tags: Internal Communication, Communicating Change, COVID-19 Communications

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