Whether you are just beginning to think about the importance of internal communication, are in the midst of an existing internal communications plan, or fine-tuning a well-oiled communications machine, the bottom line is that this is all about the bottom line.
At its core, communication is an instrument of strategy as well as a strategy in itself. It’s an instrument of strategy because it helps you share your mission, vision and values with employees. It’s a strategy because it will help you achieve specific goals. It creates a sense of community and trust with employees, creating a line of sight for them and engaging them to make the business successful.
So what’s the payoff? What are the benefits of good communication?
1. Employees understand the big picture and how they fit in.
2. Employees are more productive and there is meaning to their work.
3. Better leaders.
4. Vigilant managers who have an ear to the ground.
5. A culture of communication.
Organizations that understand the benefits of good communication, prioritize and constantly strive to achieve better internal communication are a breed apart. They achieve trust and credibility. They enable employees to do their jobs better. They create a constructive workplace that encourages growth and a common sense of purpose.
From all this, there can only be one result: higher levels of performance and better business results.
In what ways do you see strong internal communication paying off in your organization?
Download and use this template to map out your communication— whether it’s to one person, a group or an organization: