Most Recent Articles on Communicating Change

Times of Change Call for Increased Levels of Communication and Courage

Posted by David Grossman on Mon, Jun 21, 2021

In times of change or uncertainty, organizations need leadership more than ever. That means the quality and amount of communications need to increase.

I used to work for a manager who said, “Lead, follow, or get out of the way.” Times of change are a litmus test for leadership, which means sharing with employees what we know and what we don’t know. This is the time for courageous conversations and straightforward communication. This is the time to talk about how our organizations are well positioned for the future and/or how we’re making changes to set ourselves up for future success. Most important, this is the time to share with employees what we need from them

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Tags: Communicating Change

The Four Questions Leaders Must Answer During Any Change

Posted by David Grossman on Mon, Jun 14, 2021

Chances are you’re working today on a change that affects your team. How you implement that change will impact whether you meet your overall goals. 

Here’s the mistake leaders can’t help but make: they wait to communicate. Until they have more information. Until they have “all the answers.” Until it’s often too late. 

The result is that someone else is doing the talking – whether they’re right or wrong – and it’s feeding the grapevine. Worse yet, what employees then surmise is happening in their minds usually is much worse than the planned change.

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Tags: Communicating Change

4 Must-Dos to Help You Talk About Change

Posted by David Grossman on Wed, Feb 24, 2021

Change of any kind in a company can bring uncertainty. And when things feel uncertain, it’s more important than ever to be proactive in communicating. Everyone will have lots of questions about the future, and it’s important not to ignore these questions or pretend no one’s asking them.

What’s the best way to talk about change? Here are four tips for addressing change successfully:

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The Power of “I Don’t Know”

Posted by David Grossman on Wed, Jan 06, 2021

For many of us, the words “I don’t know” are like kryptonite: a sign of weakness. 

In reality, the ability to say “I don’t know” can be a hidden strength. Particularly during times of change, we need to be honest, straightforward and timely in sharing what we know even when there are open issues and/or there’s much that’s still hasn’t been decided.

The Best Thing to Do When You Don't Have the Answer

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Tags: Communicating Change

Don't Just Say Something Important Once

Posted by David Grossman on Wed, Oct 14, 2020

It’s crucial to look at your communications as a process of repetition. Leaders who haven’t realized the benefits of communication done well, tend to think of communication as a “check-off-the-box activity. For example, they’ll think, “I sent an email. Therefore, I communicated.” By doing so, they confuse getting the message out with actually creating shared meaning and understanding.

In recent months, however, many leaders have seen the upsides to repeating important messages. When the pandemic hit, they quickly got crystal-clear on what needed to be said about workplace safety, COVID-19 protocols, work from home policies, among other critical topics, and they drove home the message.

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Tags: Communicating Change

7 Tips to Follow as You Reboot Internal Communications Through COVID-19

Posted by David Grossman on Mon, Aug 24, 2020

Last week we conducted a series of webinars for communicators, focusing on a model we recommend to reboot internal communications through crisis for greater effectiveness long-term, called the 3Rs: Reflect, Reimagine, Reboot.

The sessions brought about fruitful discussion, sharing of best practices and challenges from attendees that allowed us all to engage in a dialogue about how best to approach what’s next.

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Tags: Internal Communication, Communicating Change, COVID-19 Communications

Reset Company Culture: 4 Steps to Take as You Define Your Organization’s ‘New Normal’

Posted by David Grossman on Mon, Jun 15, 2020

With so many changes happening in a short time stemming from the COVID-19 pandemic and social crises, employers face important decisions on how to go forward in managing their teams and adapting for today’s realities. It’s a good time to look at where your business is now and apply what you’ve learned over the past several months. It’s also important to look at ways you are listening to and connecting with employees, and opportunities for greater focus on diversity and inclusion.

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Tags: Internal Communication, Communicating Change, COVID-19 Communications

The Workplace is Changing and Your Company Culture Should, Too

Posted by David Grossman on Tue, May 26, 2020

“We were able to do in days what would have taken years.” I’ve heard this often lately.

I’m in awe of how employers and employees have stepped to the plate to do amazing things… shifting business plans in days, reinventing ways of working, and turning “we could never” into “we can and did."  In many ways, though, the hard work is just beginning. We’re entering a new stage of navigating through change when fatigue sets in and a company’s culture is tested.

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Tags: Communicating Change, COVID-19 Communications

Helping Employees Navigate Mergers & Acquisitions Through Change Communications

Posted by David Grossman on Mon, Mar 09, 2020

Successfully integrating two companies is difficult and effective communication and change management are key. A study conducted by the International Association of Business Communicators (IABC) and Mercer asked CEOs after a merger what changes they would make if they had to do it again. Their top response: the way they communicated with employees.

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Tags: Communicating Change

Change Management Communication: 5 Step Planning Guide

Posted by David Grossman on Mon, Feb 17, 2020


Organizations going through change naturally focus on the project being implemented what has to be done by when to complete the action plan. They often don’t give as much thought to what people need to do differently to achieve the desired results. Yet most organizational change won’t succeed without employees somehow adopting new ways of working.

What is Change Management Communication and Why is it Important?

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Tags: Communicating Change